Bambi Francisco wrote a really interesting article on how search and the social network should be combined to create a new online advertising model. According to her, even though search is the one basic action in Web activity, most of our Web time is now spent on social network sites.
“By 2008, we might just be saying that one of the fastest growing online ad opportunities is what I’ll call “search-filtered display ads.” In other words, marketers will increasingly take someone’s search history or search behavior, and use that information to target ads on social network pages they browse.”
According to a JupiterResearch report, search advertising dollars will outpace display advertising over the next decade. We already know that search advertising is huge and linking search behavior and browsing activity may lead to more targeted audiences. Social networks are not only a marketers’ goldmine for its vast number of members, but marketers can really make use of the networks with similar interests.
