eMarketer recently released the findings of the study, “The AOL Latino 2006 Hispanic Cyberstudy” conducted by Synovate. Interestingly, the study found that there are more than 16 million Hispanic Americans online. (55% of the total US Hispanic population)
This is music to our ears, as we offer full-text search of all the audio and video podcasts created in Spanish with PodZinger en español. With more Hispanics going online to learn about brands, make purchasing decisions, chat with friends and read blogs, advertisers are beginning to take note of this influential population. The U.S. Hispanic population alone has an estimated purchasing power of over $700 billion.
In general, more Americans, 40 million according to the Pew Internet Life Survey, go to the web simply for entertainment. All of this translates into online advertising potential for marketers and advertisers. As more consumers continue to devote their free time surfing the web and searching for interesting content, online advertising budgets will simultaneously increase. Yet, marketers and advertisers still struggle with how to best target these audiences.
PodZinger enables advertisers to tie their messages to relevant content in audio and video and effectively deliver their brand messages. With our technology, advertisers are able for the first time to mine multimedia search data and leverage usage and topic filters to arrive at a better understanding of how consumers are interacting with content. For consumers, this means a more enjoyable search experience as ads directed to them are based on stated interests. For the Hispanic population, this gives more reason to visit PodZinger en español.
