Phil Windley reported on a keynote Leo Laporte did at Podcast Academy and notes that having Dell and Visa advertising on the show means that big companies are already starting to see the effectiveness of podcasts as an advertising medium.
PodZinger is hitting that right on as we see podcasting (or any kind of online media) to evolve into a major advertising medium pretty soon. Windley adds:
“Advertisers still think they need to reach large, broad audiences. In the next 3 or 4 years, they’ll realize that narrowcast media delivers better results.”
