In recent BlogZinger postings, I’ve been hinting that PodZinger would soon be announcing an advertising platform that was unlike any other out there and provided more benefits to the consumers, content creators and advertisers. Well…today, we officially launched our first-of-its-kind online video advertising platform, enabling advertisers to serve relevant ads in audio and video content!With the new ad platform, podcasters are able to monetize their content and receive half of all generated revenue. Using content classification technology and algorithms for analyzing consumer intent and aggregate consumer usage, PodZinger solves the problem of connecting consumers with relevant advertising in online audio and video content. The new service goes far beyond traditional text and click-through advertising services that advertisers are dependant on today, providing enhanced online experiences for content creators, advertisers and consumers.
We’ve already gotten some great feedback from the media, and I’ve included some of the highlights below from Red Herring, The Boston Herald, Adotas, ClickZ and more. Feel free to let us know what you think of our new platform, or if you’d like to become involved in the program yourself!
Red Herring, PodZinger Targets Ads, October 5, 2006
Boston Herald, Video podcast ads on tap, October 5, 2006
Adotas, PodZinger Opens Podcast Advertising Search Network, October 5, 2006
ClickZ, PodZinger to Offer Targeted Video Ads, October 5, 2006
MediaPost, Podzinger Rolls Out Ad Network, October 5, 2006
CNET, PodZinger to share ad revenue with podcasters, October 5, 2006
TechCrunch, Podzinger to listen for ad opportunities, October 5, 2006
