RAMP-The Content Optimization Company

We recently created a video tour of www.everyzing.com to give users an overview of the site. You can watch the video here or in the Zing Index on EveryZing’s home page.

CAMBRIDGE, Mass. –June 27, 2007 – EveryZing, the only multimedia merchandising platform to enhance discovery, consumption and monetization for online content producers and publishers, announced today that it is partnering with Resort Sports Network (RSN) to power search capabilities for its Web site www.rsn.com and support its advertising program. Relevant interactive advertisements will sell around specific content on RSN’s site and affiliate sites, as well as syndicated material on EveryZing’s Web site.

For RSN, EveryZing will support advertisements for some of the company’s top advertising sponsors such as Jeep and Sudafed. Backed by its unique speech recognition technology, EveryZing captures consumers’ intent, classifies searched content and aggregates consumer usage. This information provides the essential elements for designing advertisements specifically tailored to consumers’ individual interests, and in turn, increases revenue for the advertiser and content creator.

“When deciding to move our video content online, the ability to have a consistent revenue stream was a priority,” said Richard Bilodeau, vice president of marketing for RSN. “EveryZing’s unique model allows us to go to our advertisers and prospective advertisers to demonstrate that their advertisements will be tied directly to consumers that are specifically interested in their merchandise. Tying relevant and even niche video content to specific interests provides a vehicle with which consumers are likely to watch more, and in turn, purchase goods. Ultimately, this means higher revenues for the advertiser and the content creator.”

RSN is a leading television network, specializing in creating and distributing outdoor content for premier resorts across the country, including more than 100 beach and mountain locations. Distributing 24-hour programming through an affiliate network of local cable channels, RSN provides information, recreation and entertainment ideas specific to each resort. This programming is now also available via RSN’s Web site.

“Our partnership with RSN exemplifies the growing trend of traditional media outlets moving their content into the online space,” said Tom Wilde, EveryZing CEO. “Because of the increasing amount of content on the Web daily, targeted advertising is one of the only ways to successfully maintain a steady revenue stream. Unlike run-of-site advertising, EveryZing’s unique ability to search and classify the content itself ensures that the advertisers’ brand is matched to both the most relevant and the most appropriate content.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the Web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

About RSN
RSN is a national television network that specializes in creating and distributing outdoor content for America’s premier resorts. RSN serves more than 100 resort destinations across the US and is known for its unique ability to localize content to meet the specific needs of resort communities. RSN works with Nielsen Media Research to collect ratings data and Management Science Associates, Inc. of Pittsburgh, PA, to report ad impression delivery. RSN is also a member of the Cabletelevision Advertising Bureau (CAB). For more information regarding RSN go to www.rsn.com or call 800-653-0697.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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Check out the following interview with EveryZing CEO, Tom Wilde by Social Media’s J.D. Lasica as he discusses the new positioning of EveryZing and the benefits of our new and improved offerings.

Social Media is a pretty cool site that delves into the dealings of the web 2.0 atmosphere and its impact on the internet as a whole. Give it a spin for fresh podcasts, blog postings and informative news.

If the new iPhone is not enough to satisfy your inner gadget-geek, you may be in need of the OLED screen video watch just reviewed on boston.com. The main draw of this watch is its capability to play full color videos on its 1.5 inch screen at 128 x 128 pixel resolution. As we have come to expect so much more from our technological devices, the watch also tries to entice consumers with its other “faces”–as mp3 player, digital image display, and personal voice recorder.

I don’t think I will rush out to buy one, if only for fear of the kinds of situations such a watch could put me in. How would I keep myself from trying to watch wrist-videos while walking to work? And if I went to check the time mid-conversation, how would I resist the urge to catch up on my favorite show?

But for those of you who can imagine nothing better than having video available at a turn of your wrist, this is most certainly the gadget for you!

Of course you’ve heard all the hoopla over Apple’s upcomming release of their new iPhone, but the question remains whether or not they’ll have the tech specs to back it up, i.e. battery life etc. Take a look at the new phone’s specs and preview the new ad for the phone:

CAMBRIDGE, Mass. –June 18, 2007 – EveryZing, whose Digital Media Merchandising Platform drives multimedia discovery for the search economy, today announced that Entercom Communications is integrating EveryZing into several of its official radio station web sites to offer improved search and navigation of its premium online content.

Entercom will use EveryZing’s powerful speech-to-text, search and optimization technologies to provide their loyal audience with enhanced online access to programming and overall, a superior user experience. Employing search terms and topic categorization, Entercom’s audiences can now navigate across and into specific shows, allowing users to dig further into content that is most relevant for them. Additionally, EveryZing enriches contextual advertising and increases revenue opportunities through robust ad targeting.

In September 2006, Entercom launched EveryZing’s search and navigation on WEEI-AM Boston, the top-ranked sports radio station in the country. This roll-out was hugely successful with a significant increase in traffic and listener interaction over a six-month span, prompting Entercom to begin to roll out this service to additional stations.

“Integrating EveryZing into our online offering will enable our loyal listeners to explore a new dynamic of Entercom content,” says Sandy Smallens, Senior VP Digital with Entercom. “Empowering our listeners to search and replay certain programs if they missed them during the day or find online-exclusive programming is a key component of our digital strategy to further engage our audience.”

“Entercom is a visionary in the radio market, building premium content offerings and best in class navigation capabilities into their online experience,” says Tom Wilde, CEO, EveryZing. “With EveryZing, Entercom now has the unique opportunity to monetize their content on the Web and retain their loyal consumers by increasing the volume of consumable multimedia content and letting users unlock that content to see what’s most relevant for them.”

EveryZing’s full-text indexing of multimedia content allows media companies to improve on-site navigation, enable users to navigate within multimedia files, and search engine optimize content pages. The results are dramatically improved organic traffic levels and an overall enhanced user experience.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

AboutEntercom Communications
Entercom is one of the nation’s largest radio broadcasters, with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.

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Two weeks ago NBC and Arby’s restaurant announced the launch of their new site www.lunchbreakshow.com. This site is one of the recently proliferating ventures seeking to bring together traditional TV and the Internet. NBC’s approach uniquely targets the nearly 60% of United States office workers who spend their lunch breaks at their desks, according to a study by Kelton Research. Office workers also make up a relatively affluent target group and are therefore potentially valuable customers to advertisers who take advantage of Web sites that entice workers on the job.

This past week’s Advertising Age article entitled: “NBC Wants ‘SNL’ to Be Part of Your Lunch Break” places thelunchbreakshow.com at the intersection of online video and prime time TV–a new media frontier. As the popularity of Web video grows, so too does the amount of high quality content available to users on the Internet. Networks such as NBC then undertake the task of reshaping their product just enough so that it retains its “prime time” quality while attracting consumers with the clever, pithy content they want to email to friends and coworkers. NBC Universal’s chief digital officer George Kliavkoff expects the site to have a relatively slow start and “grow through word-of-mouth,” which for Web video translates into the viral spread of video deemed worthy of a user’s extra seconds spent clicking the “email to a friend” button.

Some of the adjustments necessary for translating network TV-programming to Web video involve editing and shortening to create clips suitable for online consumption. Others, like the “boss button”–which fills a user’s computer screen with a spreadsheet at the panicked click of the mouse–acknowledge that enticing office workers to “play” while at work is somewhat risky business.

Yet NBC and other networks believe that for workers glued to computer screens 8 or more hours a day, the risk of their boss catching them enjoying some of that screen time as they finish their Arby’s sandwich is one they are willing to take.

CAMBRIDGE, Mass. –June 12, 2007 – EveryZing, the only multimedia merchandising platform to enhance discovery, consumption and monetization for online content producers and publishers, today announced it has closed on $10 million in Series B funding. Fairhaven Capital led the round, with Accel and General Catalyst also contributing. EveryZing will use the investment to bolster its aggressive growth plans to help media companies merchandise their multimedia content through unparalleled content discovery, higher user consumption and ultimately greater monetization opportunities.

“This funding will enable EveryZing to continue its assertive growth strategy to be the preeminent digital merchandising platform for media companies,” said Tom Wilde, CEO, EveryZing. “There is a tremendous opportunity for media companies to make their content discoverable by creating a rich text output that enhances the user experience, but until now, media companies have not had the means to do it.”

“Search is the second most utilized function online behind email, so it presents numerous opportunities for growth,” said Dan Keshian, Managing Director, Fairhaven Capital. “EveryZing is unique in that it is the only company offering a true, comprehensive media merchandising platform based on search and navigation – complete with full-text audio and video search, and targeted advertising. In today’s digital world, media companies’ success depends on the ability of users to find and consume their content, which is what EveryZing is enabling.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

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