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We have a new name and a new look! EveryZing.

The new name reflects an expansion of our services as we’ve rapidly added all kinds of online audio and video in addition to our catalog of podcasts.

The new site also highlights EveryZing’s unique ability to aid discovery, improve consumption, and increase targeted advertising opportunities of audio and video content for online content producers and publishers.

• We’ve introduced Channels so users can now search or browse to find topics of interest.
• We’ve expanded the text and the text snippets next to the Player so users can navigate within a single piece of media to pinpoint the exact location of a topic or key terms.

Give it a go and let us know what you think.

CAMBRIDGE, Mass. –June 11, 2007 – PodZinger, the world’s most powerful multimedia search and advertising platform, today announced that it is launching a major expansion of its services with its breakthrough Digital Media Merchandising Platform, as well as re-branding the company as EveryZing. The company’s new name speaks to its expansion beyond Podcasts to include all forms of online multimedia content, and more accurately reflects its ability to help major media companies drive multimedia discovery and plug directly into the increasingly important search economy. With EveryZing, media companies can significantly enhance their online multimedia offerings and better merchandise their branded digital content across the Web.

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full text output from audio and video files across the Web. EveryZing’s full-text indexing of multimedia content creates a new paradigm in the consumption of multimedia content online, aiding the discovery of content within major search engines across the web, bringing the multibillion dollar industry of contextual advertising to the world of multimedia, and for the first time enabling users to navigate within multimedia files using EveryZing’s patent-pending “snippet” navigation interface.

“By unlocking the contents of multimedia files, EveryZing is powering a shift in how multimedia content will be organized, accessed, and monetized into the future,” said Tom Wilde, CEO of EveryZing. “Search has become the Internet’s operating system, and EveryZing’s solution uniquely bridges the gap between multimedia and search to drive consumption. For our partners, higher consumption translates to an increase in advertising inventory and monetization at a higher value. In addition, with EveryZing’s web-based services platform, media companies can quickly integrate it into their existing content management, ad serving and search infrastructure.”

“The popularity exhibited by sites like YouTube and MySpace has indicated consumers’ craving for digital content,” said Josh Martin, analyst for Yankee Group.  ”Media companies are quickly jumping on the bandwagon, making more and more of their own content available for consumer consumption. The desire for broadband distribution must be matched with compelling new models to maximize the content’s value, while creating flexible models of consumption and monetization.”

About EveryZing
EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value.

Unlike other general web search and aggregation services that work only on meta data and tags, EveryZing leverages its unique speech to text, search, and optimization technologies to unlock the content within multimedia and automatically process and organize it to power a compelling ecosystem which easily connects media companies with publishers, consumers, and advertisers.

EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange. EveryZing can be found at www.everyzing.com and through its network of affiliates.

This week marked the 11th annual Webby Awards, presented by The International Academy of Digital Arts and Sciences (IADAS). With 550 members consisting of Web experts, business figures, visionaries and creative celebrities, the IADAS presents awards in myriad categories to honor excellence on the Internet. As The Wall Street Journal describes, the Webbys “Celebrate sites that pave important paths to the internet’s next phase.”

This year saw the addition of Online Film & Video Awards, evidence of the recent explosion of video on the Web. The Webby Awards have certainly evolved since their inception in 1996, and the changes reflect “the tremendous growth of the Internet as a tool for business and everyday lives,” as the Webby Awards site states.

The Hollywood Reporter’s article, “Webby Awards celebrate original content” points out the distinct situation for ambitious content creators as they work to balance monetizing and maintaining control of their product online. For the Web is a unique realm in which content producers can “retain a greater control over their product than almost any artist-distribution combination in the industry.”

Yet Web popularity does not automatically translate into profit. While Webby Awards and praise are well and good, content creators are still looking for simple solutions to the question of online monetization. Webby’s executive director David-Michel Davies believes that the relative novelty of online video coupled with producers’ desire to turn a profit will create “a massive transformation in how content is created and consumed.”

Check out the Webby Winner’s Gallery for a glimpse into the Webby Awards 2007.

NEW YORK, (June 4, 2007) – Dow Jones & Company (NYSE: DJ) today announced a partnership with PodZinger, the only multimedia platform that allows users to find audio and video content using keyword searches, to integrate multimedia content into Factiva.com and Factiva iWorks, the leading news and business information solutions for the global corporate market. Beginning August 2007, Factiva customers can easily access highly relevant video and audio information including business news, CEO interviews, executive speeches, shareholders meetings, product reviews and other meaningful business content.

According to eMarketer, there were more than 7.2 billion video streams viewed by 123 million consumers in January 2007 alone, and AccuStream iMedia revealed that 30% growth in multimedia viewers is expected annually.

“Multimedia is proliferating exponentially and companies are paying attention,” said Clare Hart, executive vice president of Dow Jones and president, Dow Jones Enterprise Media Group. “However, finding relevant and meaningful content can be time-consuming as most multimedia sites apply only limited metadata and offer rudimentary search capabilities for audio and video content, resulting in voluminous and often irrelevant results.”

Hart added, “For companies that want a comprehensive view of their business, video and audio content is playing an increasingly significant role in their news monitoring and research activities. Our commitment to helping companies capture the power of emerging content and Web 2.0 technologies is reinforced in our partnership with PodZinger.”

Factiva’s multimedia offering leverages PodZinger’s exclusive speech-to-text and natural language processing technologies, giving users highly relevant results around their search. It also uses the patented Factiva Intelligent Indexing ™ and displays results in charts and graphs so that users can immediately extract value and understanding from their search. According to a 2006 study by PodZinger, viewers listen to or watch only 15% of an entire audio or video file. Dow Jones is combining the strengths of both Factiva and PodZinger to deliver a unique and powerful multimedia search experience that enables users to surface short, targeted clips around specific search terms where they can subsequently view only relevant sections or the entire episode.

Tom Wilde, CEO of PodZinger said, “As multimedia content becomes a larger share of online news and information, users need a way to pinpoint just what they want inside these video and audio files. PodZinger’s unique search capability saves valuable time for Factiva customers by giving them the means to skim over extraneous content and quickly find and view highly relevant material.”

The Factiva multimedia content offering includes:

• Continuously updating content from more than 4,000 news and business sources (or series) and more than 300,000 individual episodes
• 90-day content archive from a business news and information collection that includes The Wall Street Journal, NPR, CNN, BBC Radio and more
• Language interfaces in English, Spanish, French, German and Russian

For more information about Factiva products, visit www.factiva.com. For more information about Dow Jones, visit www.dj.com. About Dow Jones & Company
Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron’s, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones is co-owner with Hearst of SmartMoney. Dow Jones provides news content to CNBC and radio stations in the U.S.
Media Contacts:

Shannon Sullivan
Dow Jones
Public Relations Manager, Americas & APAC
Tel: +1 609.627.2312
shannon.sullivan@dowjones.com

Melanie Surplice
Dow Jones
Public Relations Manager – UKI, CEMA,
Tel: +44 207 542 8837
melanie.surplice@dowjones.com

The Kelsey Group has recently put out a new report, “Online Video: A New Local Advertising Paradigm.” This report is the latest in the Kelsey Group’s User View study—a study that tracks user behavior, with a focus on the shifting consumer usage of traditional and online information sources to find local businesses. One of the more significant findings in the study is that nearly 60% of adult consumers say they watch online video and more than half of these users engage in a repose activity–they visit a Web site, go to a physical location or make a related purchase. This high level of consumer activity in response to online video makes it a good medium for small businesses, particularly when compared with other forms of online performance-based marketing such as pay-per-click.

“Online Video: A New Local Advertising Paradigm” suggests that video advertising combines the “traditional strengths of pull-based directional marketing, the Internet’s targeting capabilities, and the emotional and dramatic power of television.” PR Newswire adds that, given what we know about the demographics of broadband users, the online audience these ads reach have a high likelihood of being well-educated, affluent and as such, “more likely to engage in pull-based content retrieval.” Yet companies and advertisers are still experimenting when it come to online video. Michael Boland of the Kelsey Group contends:

Content generation, licensing, search and monetization all represent big question marks in the embryonic market sector, and we are in a “wild west” phase of experimentation on all fronts.

The Kelsey Group report concludes that while challenges remain and, presumably, some benefits are not yet evident, “online video shows the potential to be a considerably powerful medium and the next must-have format in local directional advertising.”