RAMP-The Content Optimization Company

CAMBRIDGE, Mass. – February 27, 2008 – EveryZing (www.EveryZing.com) today announced the launch of two new products, ezSEO and ezSEARCH, helping to establish it as a complete solution provider for next-generation universal search and search engine optimization (SEO) technologies. With the growth of online audio and video, media companies are increasingly seeking ways to leverage their multimedia assets on the Web. With EveryZing media companies can build on the success they’ve achieved offline, creating another high quality, high consumption channel for building consumer interaction.

Integrating search results across audio, video, images and text, ezSEARCH offers media companies a ”single search box” experience for their end users, driving enhanced user satisfaction and media consumption. Once the search results are blended into one index, ezSEO delivers search engine-friendly Web pages across thousands of topics, dramatically increasing the discoverability and placement of customers’ audio and video content across all the major search engines. The products also require minimal effort on the customer’s part, as they are both deployed as hosted solutions and are quick and easy to set up and launch.

“EveryZing’s ezSEARCH and ezSEO have enabled us to drive significant growth across our multimedia product offerings,” said Jim Rushton, Entercom New England’s vice president of sales. “With EveryZing, we get a more scalable solution for publishing all of our audio and video content automatically, while saving time and money. We are also able to deliver the right content at the right time to our users, which in turn, enhances our advertising opportunities.”

In addition to Entercom, other new customers such as Boston.com, Reuters and Dow Jones are also utilizing ezSEO and ezSEARCH to increase exposure and access to their content, while enhancing the user experience and driving increased advertising revenue.

“Sites like Entercom’s WEEI.com that have access to high-quality audio and video content are now able to fully leverage their multimedia assets to acquire more users, improve site engagement and increase online advertising revenue,” said Tom Wilde, CEO of EveryZing. “With the explosive growth of online audio and video, all major media companies are rushing to deploy their content to the Web. EveryZing allows them to plug all of their assets into the Web’s search ecosystem and build on the kind of success they have achieved offline with their high quality content and powerful brands.”

“Consumers love easy access to video, music and print online,” said Anton Denissov, a video analyst at the Yankee Group, an independent advisory firm. “To successfully capitalize on this demand, media companies must ensure that their content is easy to find and navigate. Consumers have no patience for complexity. If their experience is not seamless, they will go elsewhere.”

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit: www.everyzing.com.

###

Juliana Allen

Racepoint Group, Inc.

781-487-4637

jallen@racepointgroup.com

It’s Google for audio

Media companies are recognizing the need to better merchandise their online assets. At the core of this is enhanced search and discovery for audio and video content to generate consumption and therefore unlock the advertising opportunity.

It’s the equivalent to buying a whole new set of algorithms. If I’m one of the big search guys and I want to add video searching capabilities, I’m going to be pretty excited to buy a search platform that comes out of BBN, grandfather of the Web. Its not like you’re buying technology from a couple of guys from a garage in Palo Alto.

Along with dropping the pod from its name, which is interesting in and of itself, EveryZing is taking strategy of providing media indexing tools to content owners rather than global media search to its consumers. That’s the opposite tact of competitors…

In the meantime, its basic plan is a good one, an ingredient in an as-yet-unbaked economic cake…Everyone in the movie and television business wants an iTunes to happen but doesn’t want Steve Jobs to control it. EveryZing offers a new way to break-dance