
EveryZing Hires Award-Winning VP of Technology
AWARD-WINNING TECHNOLOGIST JOINS EVERYZING EXECUTIVE TEAM
“EveryZing has the most robust technology in the industry, and with Ray’s experience and vision, he was a natural choice to head our technology department,“ said
Lau is a well-known serial entrepreneur in the tech industry. Prior to joining EveryZing, he was the senior technical staff member for IBM’s Content Discovery Services group, which acquired iPhrase Technologies, Inc., a company Lau co-founded in 1999 and led as its chief technology officer. During his time there, Lau was issued six
“EveryZing is on the forefront of addressing several key challenges with respect to online multimedia, and I’m very excited to help advance their pedigreed technology even further,” said Lau. “The company is well known for being under the umbrella of BBN Technologies, one of the oldest and most respected companies in the history of the Internet. It’s only fitting that with the burgeoning online video economy, EveryZing is taking the lead in making those videos discoverable in a way they never were, helping our customers tap the $4 billion video advertising opportunity. I’m happy to be a part of it.“
About EveryZing
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Juliana Allen
Racepoint Group, Inc.
781-487-4600
Technologist Lau joins EveryZing team

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Could Net Radio Ads Follow in the Successful Footsteps of Search, or Will the Value of Audio Content Become Lost in Translation?
Net radio ads are on their way to becoming “premium inventory”, as they follow the growth and evolution of online search engines and the search ads that have rocketed to fame (and fortune) in recent years. That’s the prediction TargetSpot CEO Doug Perlson lays out in the Forbes article, “The Coming Online Radio Ad Boom.” Perlson maintains that Internet radio advertising — with its visual/audible elements, geo-targeting capabilities, growing audience, immediate feedback, and low cost — could very well follow the search inventory ad trajectory to become the next big thing in Internet monetization. That said, driving online radio consumption will be a key component to helping propel online radio towards Perlson’s predicted advertising boom.
Advertisers want the assurance of a growing, targetable listener base. As such, Radio companies will need to keep established listeners coming back for fresh, quality content while simultaneously driving new traffic to expand their online audience. Online radio currently has more than 80 million listeners in the U.S. and trends point to continued growth. According to a J.P. Morgan survey, Internet radio’s listener base has grown 27% annually since 2000. Consumers are spending increasingly more time on the Web in search of premium content, and radio broadcast content repurposed for online listening is clearly in demand.
“Internet radio advertising offers a unique ability to cut through the noise and deliver a message that is both literally and figuratively heard. It’s a high-impact medium that has only recently opened up to the advertising masses through advanced technology solutions.”
Perlson believes that if we look to “the history of the monetization of the Internet, the direction in which online radio must go is clear”; online radio must be positioned to highlight: its association with major media companies and trusted brands, the premium nature of its content, and the high-impact of the audio medium. Yet there is a major distinction between the search advertising success story Perlson says Internet radio advertising is set to emulate. And that difference is text.
Search ads successfully took off creating a “search economy” in which the primary currency is text; thus far this has proven somewhat problematic for media companies. To play the game radio companies need to drive traffic through the search engines as listeners want an easy way to search and access radio programming online. However most of the value of online radio content is trapped inside of the clip, out of view of the large search engines. Plugging radio into the online search economy via text is a great way to solve this currency problem, propelling Internet radio into the search economy at full throttle and bringing the coming boom within more certain reach.
EVERYZING PROVIDES ONLINE SEARCH & DISCOVERY SOLUTION FOR WNYC RADIO, AMERICA’S LARGEST PUBLIC RADIO STATION
WNYC produces and broadcasts a range of award-winning local and national news, culture, and music programming, . With EveryZing’s ezSEARCH, listeners gain access to WNYC broadcasts online, including daily interview programs hosted by
“WNYC has an extensive library of rich audio content, ranging from local, national and international news and politics to musical performances and cultural reporting,” said
EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full-text output from audio and video files across the Web. With this technology, EveryZing created ezSEARCH, the Web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any other Web document. ezSEARCH, together with EveryZing’s ezSEO, makes multimedia content an integral part of the burgeoning online search economy.
“Consumers are increasingly spending more time on the Web in search of premium content,” said
About WNYC Radio
WNYC Radio is
About EveryZing
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the $7 billion online video advertising market. For more information visit www.everyzing.com.
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Racepoint Group, Inc.
781-487-4600
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