RAMP-The Content Optimization Company

CAMBRIDGE, Mass. – March 31, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“Video SEO”) technologies, announced today that Raymond Lau, Ph.D. has joined the company as vice president of technology. Lau joins EveryZing at an important time for the company’s product evolution and on the heels of launching two innovative products, ezSEARCH and ezSEO. An award-winning M.I.T. graduate with extensive knowledge and experience in voice recognition, Lau will be responsible for the technology research and application development of EveryZing’s core speech-to-text, text analytics, and audio and video retrieval technologies.

“EveryZing has the most robust technology in the industry, and with Ray’s experience and vision, he was a natural choice to head our technology department,“ said Tom Wilde, EveryZing CEO. “Just last month, we launched ezSEARCH, the Web’s first integrated universal site search solution, and ezSEO, the first integrated audio and video search engine optimization solution. Ray is a pioneer in the truest sense, and we look forward to working with him on advancing and building these solutions even further.”

Lau is a well-known serial entrepreneur in the tech industry. Prior to joining EveryZing, he was the senior technical staff member for IBM’s Content Discovery Services group, which acquired iPhrase Technologies, Inc., a company Lau co-founded in 1999 and led as its chief technology officer. During his time there, Lau was issued six U.S. patents for his breakthrough iPhrase software, which used natural language phrases to help users search online databases for the most relevant results. Before starting iPhrase, Lau established PalmCentral.com (now known as Handago, Inc.), a one-stop source on the Internet for finding software or general information about mobile devices. Ray also invented Stuffit, which has become the defacto standard for Macintosh file compression. Lau received his S.B., S.M. and Ph.D. from the Massachusetts Institute of Technology (MIT), completing his doctoral work in syllable modeling for voice recognition.

“EveryZing is on the forefront of addressing several key challenges with respect to online multimedia, and I’m very excited to help advance their pedigreed technology even further,” said Lau. “The company is well known for being under the umbrella of BBN Technologies, one of the oldest and most respected companies in the history of the Internet. It’s only fitting that with the burgeoning online video economy, EveryZing is taking the lead in making those videos discoverable in a way they never were, helping our customers tap the $4 billion video advertising opportunity. I’m happy to be a part of it.“

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit www.everyzing.com.

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Juliana Allen

Racepoint Group, Inc.

781-487-4600

everyzing@racepointgroup.com

Net radio ads are on their way to becoming “premium inventory”, as they follow the growth and evolution of online search engines and the search ads that have rocketed to fame (and fortune) in recent years. That’s the prediction TargetSpot CEO Doug Perlson lays out in the Forbes article, “The Coming Online Radio Ad Boom.” Perlson maintains that Internet radio advertising — with its visual/audible elements, geo-targeting capabilities, growing audience, immediate feedback, and low cost — could very well follow the search inventory ad trajectory to become the next big thing in Internet monetization. That said, driving online radio consumption will be a key component to helping propel online radio towards Perlson’s predicted advertising boom.

Advertisers want the assurance of a growing, targetable listener base. As such, Radio companies will need to keep established listeners coming back for fresh, quality content while simultaneously driving new traffic to expand their online audience. Online radio currently has more than 80 million listeners in the U.S. and trends point to continued growth. According to a J.P. Morgan survey, Internet radio’s listener base has grown 27% annually since 2000. Consumers are spending increasingly more time on the Web in search of premium content, and radio broadcast content repurposed for online listening is clearly in demand.

“Internet radio advertising offers a unique ability to cut through the noise and deliver a message that is both literally and figuratively heard. It’s a high-impact medium that has only recently opened up to the advertising masses through advanced technology solutions.”

Perlson believes that if we look to “the history of the monetization of the Internet, the direction in which online radio must go is clear”; online radio must be positioned to highlight: its association with major media companies and trusted brands, the premium nature of its content, and the high-impact of the audio medium. Yet there is a major distinction between the search advertising success story Perlson says Internet radio advertising is set to emulate. And that difference is text.

Search ads successfully took off creating a “search economy” in which the primary currency is text; thus far this has proven somewhat problematic for media companies. To play the game radio companies need to drive traffic through the search engines as listeners want an easy way to search and access radio programming online. However most of the value of online radio content is trapped inside of the clip, out of view of the large search engines. Plugging radio into the online search economy via text is a great way to solve this currency problem, propelling Internet radio into the search economy at full throttle and bringing the coming boom within more certain reach.

CAMBRIDGE, Mass. – March 17, 2008 – EveryZing, a leader in next-generation universal search and search engine optimization (SEO) technologies, announced today that WNYC has chosen EveryZing to power its online audio search capabilities. With more consumers turning to the Web for content, WNYC needed a viable, proven solution to translate its broadcast success to the WNYC.org Web site. EveryZing’s ezSEARCH and ezSEO products enable WNYC to create a high-quality, high-consumption online channel that will drive even greater listener interaction. Reaching more than one million listeners weekly, WNYC 93.9 FM and AM 820 represent America’s most listened-to public radio stations.

WNYC produces and broadcasts a range of award-winning local and national news, culture, and music programming, . With EveryZing’s ezSEARCH, listeners gain access to WNYC broadcasts online, including daily interview programs hosted by Brian Lehrer, Leonard Lopate, and John Schaefer, as well as nationally broadcast shows such as “On the Media” “Studio 360 with Kurt Andersen,” “Radio Lab” and “Selected Shorts.” Whether searching for analysis of Hillary Clinton’s latest speech or Andersen’s interview with renowned actor / director Sean Penn, listeners can simply search WNYC.org to find all of the shows discussing those specific topics, as well as pinpoint the exact time that particular discussion occurs within the show.

“WNYC has an extensive library of rich audio content, ranging from local, national and international news and politics to musical performances and cultural reporting,” said Howard Parnell, executive director of new media at WNYC. “It’s wonderful to have a tool that gives our listeners a seamless Web experience and the unique opportunity to discover the audio content they want simply by entering a search term, then clicking on a keyword and jumping to that exact point in the broadcast.”

EveryZing’s world class speech-to-text technology has the unrivaled ability to extract a full-text output from audio and video files across the Web. With this technology, EveryZing created ezSEARCH, the Web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any other Web document. ezSEARCH, together with EveryZing’s ezSEO, makes multimedia content an integral part of the burgeoning online search economy.

“Consumers are increasingly spending more time on the Web in search of premium content,” said Tom Wilde, EveryZing CEO. “For stations like WNYC, EveryZing’s technology allows listeners to easily search and access all of their programming, while simultaneously opening up the content to the big search engines to further increase online consumption. This type of access is becoming paramount to the success of traditional media outlets, as the focus for content continues to shift to the Web.”

About WNYC Radio

WNYC Radio is New York’s premier public radio station, comprising WNYC 93.9 FM and WNYC AM 820. As America’s most listened-to public radio stations, reaching more than one million listeners every week, WNYC FM and AM extend New York City’s cultural riches to the entire country and air the best national offerings from affiliate networks National Public Radio®, Public Radio International® and American Public Media®. WNYC 93.9 FM broadcasts a wide range of daily news, talk, cultural and classical music programming, while WNYC AM 820 maintains a stronger focus on breaking news and international news reporting. For more information, visit www.wnyc.org.

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search technology. EveryZing was originally founded by BBN Technologies, creators of the @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on

the $7 billion online video advertising market. For more information visit www.everyzing.com.

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Juliana Allen

Racepoint Group, Inc.

781-487-4600

everyzing@racepointgroup.com