Execs & Accounts: Beyond Interaction, Euro RSCG, Agency.com
INTERACTIVE MEDIA EXPERT JOINS EVERYZING EXECUTIVE TEAM
“We are in the midst of an exciting period of growth here at EveryZing,” said Stephen Baker, EveryZing CRO. “We have recently launched two new products, ezSEO and ezSEARCH, helping to establish EveryZing as a complete solution provider for next-generation universal search and search engine optimization (SEO) technologies. Additionally, we have rolled out a new management console called RAMP for the configuration and deployment of the ezSEARCH and ezSEO solutions and established several key customer partnerships. Scott’s wealth of experience in the interactive media space makes him a valuable addition to our executive team as we continue to increase momentum. Given our role as a key technology partner for media companies looking to optimize their audio and video content for the search economy, we’re enthusiastic about bringing Scott’s knowledge and expertise on board.”
During the past seven years, Greenberg has held a variety of roles in the interactive media. Prior to EveryZing, Greenberg was the vice president of sales, Eastern Region for Pluck. Greenberg was responsible for establishing relationships with leading Web publishers and retailers including Discovery, Circuit City and Imaginova to enhance their social networking and content generation capabilities. Prior to his role at Pluck, Greenberg was the lead business development executive at Revenue Science, Inc., where he negotiated agreements with some of its premier customers including Gannett, Bloomberg and News Corp. Greenberg’s deep knowledge about the interactive media space and extensive business experience will enable EveryZing to broaden its market reach and grow overall revenue.
“The media and entertainment industries face new challenges and opportunities as they converge with the Web; brands with top-quality content are looking for solutions that will make their multimedia content discoverable, consumable and profitable,” said Greenberg. “EveryZing is uniquely positioned to deliver exactly what media companies need to market their multimedia content to consumers, and because of the deep technology, the EveryZing solution is scalable, cost-effective and timely. I look forward to joining the team.”
EveryZing’s world class speech-to-text technology unlocks the contents of multimedia files and is uniquely able to drive audience reach, site engagement and contextual monetization of audio and video content for major media producers across the Internet.
About EveryZing
Based in
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Annelise Parham
EveryZing
617-499-4500
Juliana Allen
Racepoint Group, Inc.
781-487-4600
EVERYZING NAMED AS FINALIST IN THE RED HERRING 100 NORTH AMERICAN AWARDS
CAMBRIDGE, Mass., April 25, 2008— EveryZing, a leader in next-generation Universal Search and video search engine optimization (video SEO), has been chosen as a finalist for the 2008 Red Herring 100 Award, a selection of the 100 most innovative private technology companies based in North America.
Red Herring surveyed the entrepreneurial scene and closely evaluated more than 800 North American companies that are leading the next wave of innovation; only 200 companies were selected to be finalists. Evaluations were made on both quantitative and qualitative criteria such as financial performance, innovation, management, strategy and ecosystem integration.
“EveryZing’s finalist status means that we are one of the leading 200 private technology companies in
Originally founded by BBN Technologies, creators of the email @ symbol, EveryZing holds world class speech-to-text technology that has the unrivaled ability to extract a full-text output from audio and video files across the Web. With the recent launch of three new products, ezSEO, ezSEARCH and RAMP – EveryZing offers customers an unmatched solution for next-generation universal search and SEO.
“We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together,” said Joel Dreyfuss, editor-in-chief of Red Herring. “It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the quality of the companies we selected.”
The 100 winning companies will be announced at the Red Herring North America event. The CEOs of the winning startups will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers and corporate strategists at the event in
This year’s Red Herring 100 North America event marks the 11th anniversary of the Red Herring 100 Awards. In celebration, the event will feature keynote addresses from legendary VC investors and CEOs of leading Internet, information and communications companies. Register online at:http://herringevents.com/northamerica08/index.html.
About EveryZing
Based in
About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.
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Juliana Allen
Racepoint Group, Inc.
781-487-4637
Eric Papczun, search engine land
For large publishers and aggregators of video and audio content, EveryZing is just what the SEO doctor ordered.
A Closer Look At EveryZing
Study Shows 80 Percent of Searches are Informational: Do the Search Engines Have the Information Needed to Showcase Your Content in Their Search Results?
In a recent study at Penn State, results showed that about 80-percent of online searches are informational in nature, whereas 10-percent are navigational and another 10-percent are transactional. Although millions of people use Web search engines, Penn State researchers show that most queries submitted can be classified into these three categories:
- Informational searching involves looking for a specific fact or topic
- Navigational searching seeks to locate a specific web site
- Transactional searching looks for information related to buying a particular product or service
This research was the first published work of its kind done using actual searching data, with the aim of real-time classification. “Other results have classified comparatively much smaller sets of queries, usually manually,” said Jim Jansen, the professor in charge of the study.
This research aimed to classify queries automatically. Our findings have broad implications for search engines and e-commerce if they can classify the user intent of queries in real time.
The study explains that nearly 70 percent of searchers use search engines as their point of entry on the Web. As such, the major search engines receive millions of queries per day and in response to those queries, present billions of results per week. The researchers asked, “What task, need or goal are these people trying to address with their Web searching?” The answer seemed to be that people are looking for information and entertainment and the majority are searching by topic. But are they finding all types of content?
One of the big challenges for media companies right now is ensuring that their content is both discoverable and consumable across the Internet. Information typically resides within documents, which is why articles and other text-based content do so well in the search economy. Similarly, with videos the core information is inside of the clips; however the only text accessible to the search engines crawlers is in the video titles, which tend to be broadly descriptive rather than specific and informative.
When a user searches CNN.com for “rising gas prices” they want to find any articles and videos that mention the topic—not just the content with their search term in the title. The process to date has relied on editors creating manual text abstracts of videos in order to get them discovered, but this doesn’t scale. Imagine if every document on the web could only be found if someone wrote an abstract! Increasingly large enterprises, especially those in the entertainment business, will need to make sure that all of their audio and video content has a consistent and complete set of meta data to unlock and exploit the types of distribution, syndication, and advertising opportunities that are rapidly emerging on the Web.
The Penn State study and resulting paper “Determining the informational, navigational and transactional intent of Web queries” drive home the importance of SEO—for all content types—and illustrate that the majority of Internet users are searching for topic-specific, newsworthy “infotainment” content. Search engines rely on rich meta data for content discovery, presentation, contextualization, and targeting advertising.
Online video usage has grown tremendously over the past years and is a trend that will continue, with 107.7 million video viewers in 2006 and an estimated 150 million by 2010 (eMarketer, February 2007). This growth has created a unique opportunity for media companies and other infotainment sites to leverage their vast amount of online multimedia assets; content producers will only realize this opportunity when they successfully optimize all content forms and connect this content to the search engines and in turn, to consumers.
As the Semantic Web Develops, Videos Will Need to be Transcribed and Indexed
Everyzing introduced “RAMP,” Signs up Cox Radio
R – A – M – P SPELLS WEB MULTIMEDIA SUCCESS
