RAMP-The Content Optimization Company

Wireless Speech Recognition

CAMBRIDGE Mass. – April 14, 2008 – EveryZing, a leader in next-generation Universal Search and video search engine optimization (video SEO), today announced the launch of RAMP, a new management console for the configuration and deployment of EveryZing’s leading ezSEARCH and ezSEO solutions. In addition, EveryZing announced that Cox Radio, Inc. will deploy ezSEO and ezSEARCH across all of its 68 radio station Web sites, all managed via the RAMP console.

RAMP enables media companies to control the Reach, Access, Monetization and Protection of their online audio and video content, giving them the power to determine how their content is discovered, distributed, presented and consumed. It allows customers to manage ezSEARCH and ezSEO by enabling them to control their own content pages, to customize topic search and navigation, and to manage the advertising targeting of audio and video content. With “point and click” capabilities and advanced code editing features, RAMP can be managed by technical and non-technical users to ensure that the EveryZing products are integrated into customer sites to meet their specific needs. As a turn-key, hosted solution, RAMP enables customers to deploy ezSEO and ezSEARCH in a matter of weeks.

Integrating search results across audio, video, images and text, ezSEARCH offers media companies like Cox a ”single search box” experience for its end users, driving enhanced user satisfaction and media consumption. Once the search results are blended into one index, ezSEO delivers search engine-friendly Web pages across thousands of topics, dramatically increasing the discoverability and placement of customers’ audio and video content across all of the major search engines. RAMP helps to round out the offering for media companies and other producers of online “infotainment” by giving them the power to control ezSEARCH and ezSEO, helping them to create a personalized high-quality, high-consumption channel for building consumer interaction, driving discovery and increasing revenue.

“By partnering with EveryZing, we are able to leverage the unique content assets from our terrestrial broadcasts on the Web and significantly enhance how that content is discovered, presented and monetized,” said Gregg Lindahl, vice president of Cox Radio Interactive & New Technologies. “With RAMP, we will manage ezSEARCH and ezSEO across all radio stations’ Web sites when our V3 sites debut this spring. This enables us to create and deploy a set of standard tools, while still allowing each station to manage their individual content collections. EveryZing is providing a cost-effective solution, but we do not sacrifice the customization we require for the user experience.”

“Controlling the brand, the context of consumption and the associated advertising is an essential component to media companies’ and other infotainment sites’ online success,” said Tom Wilde, EveryZing CEO. “Although sites like YouTube have created an extendable distribution method for audio and video content, the content producers have no way to control the way that content is distributed and consumed – and more importantly, reap the advertising benefits that are rightfully theirs. RAMP allows companies to be in command of their own content and user experience, giving them the power to determine how their content is edited, distributed and discovered – putting them in control of their brand and business model.”

About Cox Radio

Cox Radio is one of the largest radio companies in the United States based on revenues. Upon the completion of all announced transactions, Cox Radio will own, operate or provide sales or marketing services for 86 stations (71 FM and 15 AM) clustered in 19 markets, including major markets such as Atlanta, Houston, Miami, Orlando, San Antonio and Tampa. Cox Radio shares are traded on the New York Stock Exchange under the symbol: CXR.

About EveryZing

Based in Cambridge Mass., EveryZing is a pioneer in next-generation universal search technology and video search engine optimization (video SEO). EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit: www.everyzing.com

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Juliana Allen
Racepoint Group, Inc.
781-487-4637
jallen@racepointgroup.com

In a release that went out this Monday, iProspect revealed that according to a recent study comparing universal and vertical search:

…in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.

The study, conducted by Jupiter Research demonstrates the natural user preference towards universal search as well as the increasing importance of getting content onto the coveted first page of search results.

Only 17 percent of search engines user click a “news” result after conducting a news-specific search whereas 36 percent click “news” results within blended search results. With video, 17 percent of search engine users click “video” results within blended search results, compared to only 10 percent who click a “video” result after conducting a video-specific search. Among the various content types now showing up in blended search, “news” results were found to be the most clicked form of vertical content. And what about video; why are the numbers so low? The study noted:

Google—the largest search engine in terms of searches performed—does not offer a vertical specific search for videos on its main search page. Instead, video search is an additional click away…This is one of several probable reasons why video finishes a distant third behind images and news in terms of vertical search usage.

According to the iProspect study, it is paramount for marketers to optimize all of their digital content types so that they may be found within blended search results. The study emphasizes how important it has become for publishers to have all of their digital content turn up at the top of search engine results lists, both from a traffic-generating perspective as well as a branding perspective. Those organizations with a diverse portfolio of digital assets are best positioned to capitalize on the benefits provided by blended or universal search.

In order to successfully get these digital assets to the top of Google—and other search engines—Web publishers will need to optimize their content. One constant throughout the evolution of the Web has been the importance of text in driving search and navigation. The key to optimization across content types is the text associated with each article, image, sound bite or video clip. The ability to attribute these objects with text in the form of tags, categories and transcripts is critical to plugging this content into the top search results pages across the Web.

“Blended search allows marketers to capitalize on their digital assets without the need to affect a change in user behavior,” said Robert Murray, President, iProspect.

It essentially brings a variety of content types to users – where they are most comfortable and open to receiving it – and allows them to choose between the various result types…The bottom line is that companies that have optimized a variety of digital assets will have a distinct advantage. Those who lack such assets will essentially forfeit page real estate to their competitors.

CAMBRIDGE, Mass. – April 7, 2008 On the heels of announcing two new products for next-generation universal search and search engine optimization (SEO) just last month, EveryZing will be announcing its “RAMP” console at the NAB Show on April 14 in Las Vegas, along with a major new customer announcement.

“RAMP” is a content management console that enables media companies to control the Reach, Access, Monetization and Protection of their multimedia content. With RAMP, content producers and creators gain complete control over how their content is discovered, edited, distributed and consumed.

Full details are as follows:

• Who: Tom Wilde, CEO, EveryZing, Inc.
• What: RAMP launch at NAB Show – The only global event for content creators, managers and distributors
• Where: Las Vegas Convention Center – Las Vegas, NV
• When: Monday, April 14, 2008 (Conference spans April 14-17)
• More Info: www.nabshow.com To arrange a meeting with Tom at the NAB Show, or for more information, email Juliana Allen at jallen@racepointgroup.com.

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