RAMP-The Content Optimization Company

In a recent ars technical post “How Viacom can sink the pirates”, Anders Bylund argues that content producers are tackling the problem of content distribution, ownership and control from the wrong angle. While at the Seoul Digital Forum 2008, Sumner Redstone—who controls the twin media giants Viacom and CBS—came down hard on YouTube, calling the site out for piracy and demanding that ISPs and web sites take greater action to police content. Bylund challenges Redstone’s call to action asking:

Is it really fair to ask the service providers to beat piracy on behalf of the content producers?

According to Bylund, the best way to “subjugate these rebels” is “with the tools of free enterprise.” Content owners are increasingly aware that they need to create their own new, controlled distribution channels online. To overcome piracy content producers need a superior business model that takes into consideration how consumers choose where to view online videos; they consider price, quality and convenience. While content owners can’t beat the YouTube “price” for content, their video sites should play up the quality of the videos they showcase—a distinct advantage over YouTube. As for convenience, the new distribution channels should aim to provide a complete consumer experience; if a site offers premium content with state-of-the-art browsing and search capabilities, odds are users will remain engaged.

That is once you get them to your site. If your clip shows up first as a YouTube video in a Google search result, you still risk loosing brand control and consumer attention. The user may finish viewing your clip then move on to more of your content—or perhaps skateboarding dog videos—within YouTube. In order to fully compete, content owners must factor in the “convenience” of search. Video SEO is the key to driving site traffic because it enhances the discoverability of video content across the major search engines, where many consumers navigate the Web. And when quality content is more discoverable, content owners can set the terms of content consumption through ad models and brand management on their own sites. This way, everybody wins—content owners, viewers, and advertisers alike. And YouTube? Well, it will always be my pick for skateboarding dog videos.

CAMBRIDGE, Mass. – May 19, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“Video SEO”) technologies, announced today that its CEO Tom Wilde will join other industry leaders in speaking at the MITX panel “Driving Audiences to your Online Video Content” on May 22 at Fidelity Investments on Summer Street in Boston.

On the panel, Wilde will discuss how new technologies like EveryZing are enabling media companies to leverage their online audio and video to increase exposure and access to their content. EveryZing’s pedigreed speech-to-text technology creates a full-text output of all audio and video files, helping companies’ video content be plugged into the search economy and searched like any text document. This enhances the consumer experience by enabling users to find more relevant information within the video file, as well as creates new targeted advertising opportunities.

“Driving Audiences to your Online Content” will examine how users are discovering, navigating and searching for online video content, as well as the tools that are available to reach a company’s targeted audience. The panel will be moderated by Will Richmond, president of Broadband Directions, LLC and author of the blog Video Nuze.

Who: Tom Wilde, CEO of EveryZing

What: MITX panel Driving Audiences to Your Online Video Content

Where: Fidelity Investments,

245 Summer Street, 14th Floor, Boston

When: May 22, 2008 from 6 p.m. to 8:30 p.m.

More Info: http://www.mitx.org/main.cfm?sec_id=13&guid=3095f62a-88e0-42bc-b193-8d185c245f33&ART=341

To arrange an interview with Tom at MITX, or for more information, email Juliana Allen at jallen@racepointgroup.com

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“Video SEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit www.everyzing.com.

CAMBRIDGE, Mass., May 12, 2008 – EveryZing, a leader in next-generation Universal Search and video search engine optimization (video SEO), today announced that it has been named a finalist for the 5^h Annual MITX Technology Awards.

The Massachusetts Innovation & Technology Exchange (MITX) What’s Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements.

EveryZing’s pedigreed speech-to-text technology unlocks the contents of multimedia audio and video files, enabling them to be searched the same way as text. This enhances the discoverability of the content by large search engines, and thus, drives the content’s SEO. Through its technology, EveryZing is helping media companies and other infotainment sites to drive audience reach, site engagement and contextual monetization of their online audio and video content.

“This prestigious honor comes during an exciting period of growth here at EveryZing,” said Tom Wilde, CEO. “We have recently launched several new products, ezSEO, ezSEARCH and RAMP, helping to establish EveryZing as a complete solution provider for next-generation universal search and search engine optimization (SEO) technologies. Being named a MITX Award finalist is an impressive recognition of our technological advancement and the online audio and video search capabilities we’re providing for our customers.”

MITX is the country’s leading association that brings together digital marketing, media and technology professionals to engage in what’s next for the Web and how it impacts the marketing and business worlds.

“In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer,” said Kiki Mills, executive director of MITX. “It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement.”

EveryZing will be recognized with the other finalists in the category of Content Management/Search at an awards ceremony attended by the region’s top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year’s keynote speaker and special honoree is Dr. Amar Bose, chairman and founder of Bose Corporation.

The ceremony is preceded by the What’s Next Forum. The topic, Is Advertising the Model of the Future? will be a forward-looking discussion on whether online advertising is the winning model of the future for more than just content.

The MITX What’s Next Forum & Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.

About EveryZing

Based in Cambridge Mass., EveryZing is a pioneer in next-generation universal search technology and video search engine optimization (video SEO). EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit: www.everyzing.com.

About MITX

Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.

Contact          

Jaime Hodges                                     Annelise Parham

MITX                                                    EveryZing

617-871-2155 x205                             617-499-4500

jaime@mitx.org                                   aparham@everyzing.com

CAMBRIDGE, Mass. – May 7, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“Video SEO”) technologies, announced today that CEO Tom Wilde will present during the Stars of Tomorrow Showcase at the Think Tomorrow – Today Summit from May 12-13 at The Ritz-Carlton Hotel in Half Moon Bay, Calif.

During the showcase on May 13 at 9:45 a.m., Wilde will discuss how EveryZing’s pedigreed speech-to-text technology and core products – ezSEARCH, ezSEO and RAMP – are helping media companies to leverage their audio and video assets on the Web and increase exposure and access to their content. EveryZing’s hosted solutions enhance the user experience and drive increased advertising revenue for clients like Boston.com and Cox Radio.

Think Tomorrow – Today is a three-day event that offers an opportunity to meet face-to-face with some of the potential Stars of Tomorrow, listen to leading futurists and witness firsthand the state-of-the-art technology that will shape the future. It features a one-of-a-kind forum where presenting companies will outline their latest developments, while key influencers and industry luminaries debate the future of the growth economy.

EveryZing’s participation as a Star of Tomorrow demonstrates the company’s momentum in delivering a comprehensive solution to the broadcast media industry.

Who: Tom Wilde, CEO of EveryZing

What: Stars of Tomorrow Showcase at think Tomorrow – Today Summit

Where: The Ritz-Carlton Hotel, Half Moon Bay, Calif.

When: May 13, 2008 at 9:45 a.m.

More Info: http://www.secureregserver.com/thinkequity/tttsummit08/website/index.php?page=Home

To arrange an interview with Tom at Think Tomorrow – Today, or for more information, email Juliana Allen at jallen@racepointgroup.com

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“Video SEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit www.everyzing.com.