RAMP-The Content Optimization Company

CAMBRIDGE, Mass., June 9, 2008 – EveryZing, a Cambridge-based company specializing in next-generation Universal Search and video search engine optimization (video SEO), has been selected as the winner in the content management and search category for the 2008 MITX Technology Awards.

The Massachusetts Innovation & Technology Exchange (MITX) Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving those advancements.

EveryZing was selected for the award based on its pedigreed speech-to-text technology, which unlocks the contents of multimedia audio and video files, enabling them to be searched the same way as text. This enhances the discoverability of the content by large search engines, and thus, drives the content’s SEO. Through its technology, EveryZing is helping media companies and other infotainment sites to drive audience reach, site engagement and contextual monetization of their online audio and video content.

“On behalf of everyone at EveryZing, we are honored to receive the MITX award from our industry peers and leaders,” said Tom Wilde, CEO. “This award truly validates the hard work and achievements that we’ve had as a company and the online audio and video search capabilities we’re providing for our customers.”

This is the second MITX Award for EveryZing since the company launched in 

2006. Formally known as “PodZinger,” it was also awarded Best Web 2.0 

Application in 2006.

“We have been extremely impressed with the breadth and quality of the nominations this year. They show incredible innovation across a variety of sectors and highlight the vitality of our local technology community,” said Kiki Mills, executive director of MITX. “As we continue to enjoy a surge in technology investments in New England, we are proud to showcase the contributions our community is making to global technology development.”

About EveryZing

Based in Cambridge Mass., EveryZing is a pioneer in next-generation universal 

search technology and video search engine optimization (video SEO). EveryZing 

was originally founded by BBN Technologies, creators of the email @ symbol. 

The company’s core intellectual property and capabilities include speech-to-text

technology and natural language processing. With the only technology that delivers 

full-text output from online digital files, EveryZing enables its customers to capitalize 

on the $7 billion online video advertising market. For more information visit: 

www.everyzing.com.

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.

Contact          

Jaime Hodges                                     Annelise Parham

MITX                                                    EveryZing

617-871-2155 x205                             617-499-4500

jaime@mitx.org                                   aparham@everyzing.com

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In a recent TechCrunch post Eric Shonfeld raises questions about how exactly YouTube’s market dominance will or will not translate into a lucrative business model. According to comscore, 37 percent of all videos watched on the Internet are viewed on YouTube and the site attracts about half of the online video audience.

If you look at YouTube’s numbers, one thing is clear: It completely dominates online video.

And Forbes estimates that YouTube will make $200 million in revenues this year, and $350 million next year.

Shonfeld contends that while this seems impressive, when we take into account eMarketer’s estimate that online video advertising will reach $1.35 billion this year, YouTube’s share of video advertising dollars comes out to only 15 percent (less than half of its share of videos watched).

What is the meaning behind this gap?

YouTube has built increasingly indisputable market dominance while under Google, where there has been little need to focus on maximizing revenues. The gap in YouTube’s share of videos watched and the site’s share of advertising revenue illustrates that growth in video ad dollars isn’t being driven by user generated content. And that is unlikely to change dramatically in the near future. Professional content—delivered to users interactively, with a focus on an engaging, “lean forward” user experience—will deliver the kind of high value impressions advertisers are used to buying offline. The real dollar value creation related to online video will come from professional content moving online in a way that meets consumer needs in terms of discovery, sharing, commenting and engagement.

The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its fifth annual MITX Technology Awards at a ceremony last night in the Royal Sonesta Hotel in Cambridge. These awards recognize innovative technologies developed in New England.

MITX gave out awards in 14 categories which ranged from recognition of qualities such as “innovative business strategy” and “usability,” to acknowledgment in areas of strength for the New England technology economy, such as enterprise technology, data protection, and mobile and video software.

As a leader in next-generation Universal Search and video search engine optimization (video SEO), EveryZing, won in the “Content Management/Search” category.

EveryZing’s solution uses pedigreed speech-to-text technology to unlock the contents of multimedia audio and video files, enabling them to be searched the same way as text. This enhances the discoverability of the content by large search engines, and thus, drives the content’s video search engine optimization (video SEO). Through its technology, EveryZing is helping media companies and other infotainment sites to drive audience reach, site engagement and contextual monetization of their online audio and video content.

“This prestigious honor comes during an exciting period of growth here at EveryZing,” said Tom Wilde, CEO.

We have recently launched several new products, ezSEO, ezSEARCH and RAMP, helping to establish EveryZing as a complete solution provider for next-generation universal search and search engine optimization (SEO) technologies. Being named a MITX Award winner is an impressive recognition of our technological advancement and the online audio and video search capabilities we’re providing for our customers.