The Case For Speech-to-Text Analysis In Multimedia Content Discovery
Do People Really Search for Online Video? The Case for Video Search Engine Optimization
The Paradox of Video Advertising
The IAB and Bain recently released a report on the pricing trends of online advertising. What is particularly interesting is the findings regarding online video inventory. These findings strongly support what we refer to at EveryZing as the “Paradox of Video Advertising”. On the one hand, user generated content continues to produce vast amounts of inventory, with YouTube alone delivering more than 3 BILLION streams every month, almost ten timed larger than its next biggest rival, MySpace. However, YouTube indicates they are only monetizing 2% of the total impressions on the site. A Q108 release from YouTube included data showing an effective CPM of videos in its partner program of only $.80.
On the other hand, the Bain study details quite the opposite in terms of professionally produced content, where CPM’s in their reference set were $43, and sellthrough was north of 90%.
However, publishers continue to struggle to generate strong growth in video consumption as detailed here:
Eric Franchi at MediaPost writes a good article on this topic detailing what publisher can do to drive consumption of media. One of his specific recommendations regards using SEO approaches for video:
“Site configuration/sharing/SEO: Too many times, the video section of a site is relegated to a single tab in the navigation bar, with perhaps a link or two on the left or right hand side. Video shouldn’t be relegated to a single channel; it should be incorporated throughout the site experience wherever it makes sense. It might require a partial site redesign, but the economics could very well justify it. Video also should always be easy to share, email or add to RSS. Finally, search is still king even for video, so SEO teams need to focus on driving users to relevant pages as they are for all other types of content. There has never been a better time for branded publishers to take advantage of their assets — content, loyal audiences, and sales teams — and create more online video opportunities. The ball is in their court!”
The challenges with Video SEO are primarily that video files do not have a lot of text associated, as well as the fact that many sites “lock up” their video content inside of flash media players. Yet at the same time search is emerging as the single biggest contributor of upstream referrals, with Hitwise showing a dramatic shift in video consumption from viral to search:
As with all of the successful online ad models that preceeded it, video advertising will take off once there is a critical mass of inventory available to advertisers. Publishers need to embrace best practices around Video SEO and viral features as they relate to video. This remains the biggest challenge in the market today.
Tom Wilde Interview
Test 2
Interview text goes here.
User Generated Content is like Instant Messaging – ubiquitous but no one makes money from it!
Ever thought of having the video research done by computer? Enter EveryZing.
Between a rock and YouTube, video execs see promise
EveryZing Search-Optimizes Video with Speech-to-Text
EveryZing CEO Tom Wilde Sheds Light On An Innovation-defined Future At Digital Hollywood Building Blocks 2008
Panel Scheduled for August 6 at 12:30 p.m., at the Marriott, San Jose, California
CAMBRIDGE, Mass. – August 4, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“Video SEO”) technologies, announced today that CEO Tom Wilde will present at the Digital Hollywood Building Blocks conference on the panel “Technology Redefining the Future: Networks, Devices, and Applications that Define the Consumer Experience.” The conference will be held August 5-7, 2008 at the San Jose Marriot, San Jose, Calif.
On the panel, Wilde will discuss how EveryZing is changing the online consumer multimedia experience with its speech-to-text technology, which connects audio and video content to the Internet’s “Search Economy.” EveryZing’s solution also uniquely allows users to search for specific topics within audio and video and jump directly to a key word within the text. Live streams are indexed instantly, meaning EveryZing serves users the most up-to-date content relevant to their searches. EveryZing is the only service delivering a highly-accurate, scalable platform enabling text-based search results of audio and video and effectively searches multimedia content unlike any other platform.
The panel will be moderated by David E. Leibowitz, managing partner at CH Potomac, and will focus on the power of the network, the software application and the device that is continually under assault by imagination and innovation in design, technology and manufacturing.
- Who: Tom Wilde, CEO of EveryZing
- What: Digital Hollywood Building Blocks panel “Technology Redefining the Future: Networks, Devices, and Applications that Define the Consumer Experience”
- Where: Marriott San Jose Hotel
301 South Market St.
San Jose, California - When: Wednesday, August 6, 2008 at 12:30 p.m.
- More Info: http://www.digitalhollywood.com/BuildingBlocks.html
To arrange an interview with Tom at Digital Hollywood Building Blocks, or for more information, email Juliana Allen at jallen@racepointgroup.com
About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“Video SEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit www.everyzing.com.
