RAMP-The Content Optimization Company

In a recent article Stephen Baker wrote for SearchEngineLand, he defines the social and cultural necessity to create news archives, as well as the opportunity to monetize them. Far removed from the days of merely digitalizing video cassettes and film reels, we can now take preservation to the next level: cataloging media content on the web. Through three avenues—a media Wikipedia, an education site, and a news-site extension—Baker indicates that old, historical content, once archived, can be indexed side-by-side with new, current content. The end result is a user experience that is at once informative, educational, and entertaining—and what business wouldn’t want that?