RAMP-The Content Optimization Company

Universal Search and vSEO Pioneer Remodels Online Video on BobVila.com

CAMBRIDGE, Mass. – December 15, 2008 –BobVila.com, the leading destination for the DIY community and one of the top home improvement sites on the Web, is partnering with EveryZing to give users the interactive, lean forward online video experience that has been missing until now.

BobVila.com is integrating EveryZing’s new MetaPlayer to showcase their online videos and users can expect a truly interactive viewing experience with advanced viral features and patent-pending “jump-to” capabilities.  In addition to the MetaPlayer, BobVila.com is licensing EveryZing’s entire product suite, including ezSEO, ezSEARCH, and RAMP.

“Partnering with EveryZing provides our online audience with better access to hundreds of hours worth of premium home improvement videos,” says David Masher, vp of Design and Development at BobVila.com.  “If visitors are searching for information on how to insulate pipes, now they can simply search BobVila.com to find the video, search within the video to find the exact point at which Bob says ‘foam insulation’ and then actually clip the video and send it to a friend.  It is miles ahead of what other DIY sites are doing and we’re excited to share this with our online community.”

While the biggest name on the Internet is still struggling to solve online video and chase ad dollars, BobVila.com hand-picked EveryZing to provide the solution for monetizing their extensive content library of how-to videos and Bob Vila’s Home Again and Bob Vila video clips from the past 17 years.

“Whether it’s a big name media company or a home improvement legend, companies across all industries are realizing they need to offer professionally produced online video to remain competitive,” explains EveryZing CEO Tom Wilde.  “BobVila.com had a staggering head start because they already had great online video content at their disposal – they only needed to find a better way of monetizing it.”

Adds Wilde, “The ultimate goal of our technology is to empower companies with the reach, access, monetization opportunities and brand control they need for online video success in 2009.”

About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol.  The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $4 billion online video advertising market.  For more information visit www.everyzing.com

About BobVila.com
BobVila.com is the award-winning, leading destination for the do-it-yourself community from the most trusted name in home improvement. The site ranks as one of the top home improvement sites on the Web. It offers homeowners valuable, factual information to solve their problems and answer their questions at every stage of the home improvement, remodeling and repair process—usually for a specific project they are undertaking.

The extensive content library is updated daily and includes articles, Step by Step How To Videos with written instructions, a blog, video clips from Bob’s 17 years of television programming, forums for homeowners to post and answer questions, tips, a glossary of terms, fix it guides, podcasts and contests. One popular section, MyProjects, allows users to share their own home improvement projects by posting photos and instructions.

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Media Contact:
Katie Judd
Racepoint Group, Inc.
781-487-4656
kjudd@racepointgroup.com

EveryZing’s ezSEO Product to Connect FOXSports.com Video Content to the Web’s “Search Economy”

Cambridge, MA – December 8, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“vSEO”) technologies, today announced that FOXSports.com on MSN is utilizing EveryZing to provide its users with enhanced discovery capabilities for the site’s leading video content.

FOXSports.com’s video content will be continuously processed by EveryZing’s ezSEO to create a full-text, time-stamped output for each video clip.  This text will then flow into EveryZing’s proprietary publishing system, which will create search engine-friendly Web pages for FOXSports.com video content.  EveryZing’s platform is scaled to process thousands of hours of content and millions of page views per day.

“Over the past several years, FOX Sports Interactive has built the Web’s leading destination for online sports video, and making that content easily discoverable for our users in a high priority,” said Andrew Hossom, VP of Marketing for FOX Sports Interactive.  “EveryZing’s product was easy to integrate and powerful enough to handle our scale in terms of volume of content and users.”

“Sports is one of the hottest categories for Web video consumption,” said Tom Wilde, EveryZing’s CEO.  “With ezSEO, FOXSports.com’s unique, high-quality video content will be easily discoverable across all of the Web’s major search engines, which will deliver a cost effective channel for attracting new users to the site and unlocking the advertising opportunities.”

About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol.  The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market.  For more information visit www.everyzing.com.

About FOXSports.com.com on MSN
FOXSports.com.com on MSN is a leading sports Web site that delivers breaking news, real-time stats and fantasy games to more than 15 million unique visitors every month. FOXSports.com.com, a unit of Fox Interactive Media, is the exclusive provider of sports content for MSN in the US and it is the online extension of FOX Sports television coverage. Located at http://msn.FOXSports.com.com/, the site provides sports fans with a wealth of exclusive online video, and is the industry leader in the delivery of sports content to mobile devices.  Sports fans can access the latest scores, stats and news while on the go from FOXSports.com.com on MSN Mobile, simply by entering FOXSports.com.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.

Media Contact:
Katie Judd
Racepoint Group
781-487-4656
kjudd@racepointgroup.com

“What’s on the Horizon?” Panel and Roundtable Session Scheduled for
December 5 at 9:45 a.m. MT at the Chateaux at Silver Lake in Park City, Utah

CAMBRIDGE, Mass. – December 2, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“vSEO”) technologies, today announced CEO Tom Wilde will participate on the panel “What’s on the Horizon?” and lead the “What’s Coming and What Should I Do About it?” roundtable session at Media Post’s Search Insider Summit. The summit will be held December 3-6, 2008, at the Chateaux at Silver Lake in Park City, Utah.

During the “What’s on the Horizon?” panel, Wilde will discuss how companies can use online video to help brand and promote themselves within the media – and more importantly, remain competitive. Attendees will learn how to improve their multimedia content’s SEO to drive organic traffic back to their company’s site, while also retaining brand control and creating new monetization opportunities.

Wilde will also be leading the “What’s Coming and What Should I Do About It?” roundtable session scheduled directly after the panel. Conversation during the roundtable will focus on where search is going in 2009, and how companies can improve and advance online video search.

Media Post’s Search Insider Summit brings together industry thought leaders to share their experiences with search marketing and explore new technologies and strategies to create effective and forward-thinking campaigns. Wilde will join 38 other industry experts, decision makers and brand marketers to collaborate, network and debate on numerous topics in order to better their marketing efforts and improve the search optimization channel.

Who: Tom Wilde, CEO of EveryZing

What: Media Post’s Search Insider Summit Panel: “What’s on the Horizon?”
Roundtable Session: “What’s Coming and What Should I Do About It?”

Where: Chateaux at Silver Lake
7815 Royal Street East
Park City, Utah.

When: Panel: December 5, 2008 at 9:45 a.m. MT
Roundtable Session: December 5, 2008 at 10:30 a.m. MT

More Info: Search Insider Summit

To arrange an interview with Tom at the Search Insider Summit, or for more information, email Katie Judd at kjudd@racepointgroup.com

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $4 billion online video advertising market. For more information visit www.everyzing.com