EveryZing’s ezSEO Product to Connect FOXSports.com Video Content to the Web’s “Search Economy”
Cambridge, MA – December 8, 2008 – EveryZing, a leader in next-generation universal search and video search engine optimization (“vSEO”) technologies, today announced that FOXSports.com on MSN is utilizing EveryZing to provide its users with enhanced discovery capabilities for the site’s leading video content.
FOXSports.com’s video content will be continuously processed by EveryZing’s ezSEO to create a full-text, time-stamped output for each video clip. This text will then flow into EveryZing’s proprietary publishing system, which will create search engine-friendly Web pages for FOXSports.com video content. EveryZing’s platform is scaled to process thousands of hours of content and millions of page views per day.
“Over the past several years, FOX Sports Interactive has built the Web’s leading destination for online sports video, and making that content easily discoverable for our users in a high priority,” said Andrew Hossom, VP of Marketing for FOX Sports Interactive. “EveryZing’s product was easy to integrate and powerful enough to handle our scale in terms of volume of content and users.”
“Sports is one of the hottest categories for Web video consumption,” said Tom Wilde, EveryZing’s CEO. “With ezSEO, FOXSports.com’s unique, high-quality video content will be easily discoverable across all of the Web’s major search engines, which will deliver a cost effective channel for attracting new users to the site and unlocking the advertising opportunities.”
About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $7 billion online video advertising market. For more information visit www.everyzing.com.
About FOXSports.com.com on MSN
FOXSports.com.com on MSN is a leading sports Web site that delivers breaking news, real-time stats and fantasy games to more than 15 million unique visitors every month. FOXSports.com.com, a unit of Fox Interactive Media, is the exclusive provider of sports content for MSN in the US and it is the online extension of FOX Sports television coverage. Located at http://msn.FOXSports.com.com/, the site provides sports fans with a wealth of exclusive online video, and is the industry leader in the delivery of sports content to mobile devices. Sports fans can access the latest scores, stats and news while on the go from FOXSports.com.com on MSN Mobile, simply by entering FOXSports.com.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.
Media Contact:
Katie Judd
Racepoint Group
781-487-4656
kjudd@racepointgroup.com
