Nation’s Top-Ranked Sports Station Expands Search & Content Discovery Features on WEEI.com to Improve Online Experience
CAMBRIDGE, Mass. – March 16, 2009 – EveryZing, the media industry’s go-to solution for next-generation universal search and audio/video SEO, announced that WEEI Sports Radio Network (Red Sox Radio) has selected EveryZing to power its all new WEEI.com. WEEI has deployed EveryZing’s full solution suite across the relaunched Web site, delivering powerful new features that will improve search, discovery and advertising opportunities.
As part of this first-class Web experience, the new WEEI.com offers a “universal” search experience, ensuring visitors can access all audio, video and text content (articles and blogs) through one search box. In addition, visitors to the site can easily share and navigate through favorite clips. EveryZing’s solutions also provide a platform for WEEI to further monetize online audio and video listening and viewing.
“We have significantly grown our library of content in the past year, giving our audience the blogs, columns, video and radio broadcasts they were looking for at WEEI.com,” said Tim Murphy, General Manager, WEEI.com. “By integrating EveryZing’s solution suite, all of that content can be discovered through a single search box on our site and across the Web. It could not have come at a better time – our users will love it.”
The EveryZing solutions deployed on WEEI.com include:
• ezSEARCH, which delivers a “universal” search experience across all audio, video and text content on the site;
• ezSEO, an automated solution for making all of WEEI’s audio, video and text content discoverable across the major web search engines;
• MetaPlayer, which delivers an innovative user experience for consuming audio and video content, including best in class search and social features such as content clipping, sharing and “jump-to” navigation, as well as comprehensive instream monetization capabilities;
• EveryZing’s widget platform, which will showcase content by most popular and most recent show and team themed “channels,” and be contextually integrated onto the homepage and into relevant articles across the site.
“WEEI has been a lighthouse customer for our technology for some time, and we are excited to expand our relationship,” said Tom Wilde, EveryZing CEO. “The new WEEI sets the bar for delivering a ‘universal’ content experience for its users, and is perfectly suited for EveryZing’s solutions.”
About Entercom Radio / WEEI
Entercom is one of the nation’s largest radio broadcasters, with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.
About EveryZing
Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $4 billion online video advertising market. For more information visit www.everyzing.com.
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Media Contact:
Katie Judd
Racepoint Group, Inc.
781-487-4656
kjudd@racepointgroup.com
