RAMP ANNOUNCES ADDITION OF PEOPLE’S CHOICE AWARDS AS NEW HOLLYWOOD CUSTOMER
People’s Choice Awards to use RAMP Content Optimization for 36 years of Hollywood red carpet interview archives on their website
Woburn, MA, January 25, 2010 – RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced the addition People’s Choice Awards to its fast growing roster of major entertainment brands and premium content providers.
The People’s Choice Awards’ (PCA) – www.peopleschoice.com has selected RAMP to provide comprehensive site search across more than 1500 PCA red carpet interviews from their 36 years of show archives using RAMP’s Content Optimization solutions.
“Our deployment with People’s Choice Awards’ is significant in that it represent the strength of our Content Optimization platform for entertainment content in addition to our successful deployments with major brands in online news, business media, and infotainment,” said Tom Wilde RAMP CEO. “As media companies continue to focus on leveraging the web to drive new opportunities, RAMP provides critical solutions to help them achieve this goal across the spectrum of online content and programming.”
For PCA, RAMP applied its patented and proprietary MediaCloud TM technology to comprehensively index all of the video, audio, text and image content on the sites and create rich metadata including automatic transcripts, tags, and thumbnails of all content. This metadata is then used to deliver powerful site search and publishing solutions to drive enhanced discovery of content across the major web search and social media sites, increased user engagement through universal site search and content recommendations, and enhanced advertising.
On November 18, 2009, the company announced the launch of RAMP as a platform based Content Optimization solution comprising its core technologies that have been deployed and tested in the market with major publishers and media companies such as NBC, FOX, Meredith and Thomson Reuters since 2006. Since then, RAMP’s Content Optimization platform has won the Streaming Media Readers’ Choice award, FierceMarket’s Fierce15 award, and AlwaysOn OnMedia Top 100 award.
About RAMP
RAMP is an advanced Content Optimization SaaS platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. Users rely on such precision to discover and engage with content, thereby increasing the commercial viability of content for publishers while curtailing publishing costs.
Leading publishers using RAMP include – FOXNews, NBC, DowJones, Meredith, and others. For more information visit: www.RAMP.com, or contact us at info@RAMP.com.
Media Contact:
Sam Vasisht
21TechMedia LLC
+1 617 840-6788
