Patriots & Content Optimization
Very excited to see the announcement over on Patriots.com about the new universal search and topic solution that just went live. Sports continues to be an excellent vertical for reaping the rewards of the Content Optimization approach, leveraging all forms of content-audio, video, text and image- to drive more user engagement and revenue. With Patriots.com as the first site, we’re looking forward to rolling out across all 32 of the team sites over the coming months to complement the integrations on NFL.com.
The new universal search includes comprehensive faceted navigation for sorting by content type, site section, date, etc, and integrated topic page results. The audio and video content also features our patented tagging and transcription application, enabling users to see where their keyword is mentioned within the content clip, and jump-to the exact point within the clip. Check it out!