RAMP ANNOUNCES WEB CLOSED CAPTION UPGRADES, NEW CUSTOMERS

21st Century Video Accessibility Act Goes Into Effect in 2012; CNBC, ABC News Select RAMP for End to End Solution

 

Woburn, MA, February 14th, 2012 – RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced a series of enhancements to its end-to-end Web Closed Captioning solution, as well as the launch of CNBC.com and ABCNews.com as customers.  Through RAMP’s patented MediaCloudTM platform, RAMP provides the only comprehensive solution to the complex requirements of deploying web closed captions across full length programs and clips.

With the explosive growth of online video new challenges have also arisen.  On October 9, 2010, President Obama signed the 21st Video Accessibility Act into law, requiring broadcasters to include closed captions with Web video content.  In addition, RAMP’s research has demonstrated that the inclusion of captions, tags and video search increases video consumption by as much as 300%.

With the release of a set of enhancements, RAMP’s Web Closed Captioning now solves all of the major challenges surrounding compliance with the 21st Century Video Accessibility Act:

  1. Programs that have broadcast caption files but lack the workflow to publish captions online:  RAMP’s solution captures caption information from linear broadcasts, timestamps the caption data, and transforms into all popular web caption standards such as SubRip, DFXP, SMIL and more.
  2. Clips generated from full length programs that lack associated caption files: RAMP’s automated text alignment (“ATA”) technology automatically matches the video clip to the correct caption segment, transforms the caption output, and associates it with the clip.
  3. Programs that lack caption files:  With RAMP’s human transcription service, RAMP is able to create accurate, timecoded transcripts in all popular formats for inclusion with web video.

“Bridging the gap between the linear and digital video efforts at major broadcasters requires a sophisticated set of technologies and products,” said Tom Wilde, RAMP CEO.  “2012 is the year the Web Accessibility Act goes into effect, and RAMP has the perfect solution to help broadcasters comply, while also delivering an enhanced video user experience across their web video publishing efforts.”

RAMP also today announced the release of a new whitepaper/case study covering the challenges and opportunities surrounding Web Closed Captioning available at http://www.ramp.com/2010/11/web-closed-captioning-and-the-21st-century-video-accessibility-act/.

Information about RAMP’s Web Closed Captioning solution can be found at http://www.ramp.com/solutions/optimized-video/web-closed-captions/.

 

About RAMP

RAMP has developed the Web’s first Content Optimization platform, and is the only universal solution for all types of web content – video, audio, text and images.  Using RAMP, clients are able to fully leverage the value of all of their content assets by driving increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, and maximize revenue through sophisticated advertising capabilities.

Leading publishers using RAMP include –Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, and others.  For more information visit:  www.RAMP.com, or contact us at info@RAMP.com.

 

Press Inquiries:

Denise Williamson

dwilliamson@ramp.com

781 376 6738