Resources
Whitepapers
Press FORWARD: A Contextual Video Strategy for Today’s Newspaper & Magazine Industries
A new business strategy is emerging for traditional media, grounded in online video technology and characterized by fresh approaches to journalism, audiences, discovery, engagement, and monetization. This is a lean forward contextual video strategy, and it demands that traditional media provide a greater role for experimentation, collaboration and community among journalists, their content partners, and their audiences.
Universal Search Re-Defined
The concept of Universal Search, popularized by Google in 2007, describes a search experience that blends content from multiple information sources (e.g. news, Web, video, images…) into a single result set. This idea has proven valuable to Google in helping …
Web Closed Captioning and the 21st Century Video Accessibility Act
In 2012, Web Closed Captioning become law- are you ready? On October 7, 2010, President Obama signed into law the Twenty-First Century Video Communications and Video Accessibility Act of 2010 that requires online video programming to have closed captioning. This …
Lean Forward Video
Video has undergone transformation over the past few years as a result of the Web and its impact on video publishing, distribution and …
Content Optimization
Content Optimization is the critical foundation for major media companies, publishers and broadcasters to tap into the web’s potential as a publishing medium and important source of revenue. There are a number of key factors across consumer, technology, and business …
