RAMP-The Content Optimization Company

“Search 3.0; Video Search & Blended Results” Panel Scheduled for November 5, 1:15 p.m. GMT at the New Connaught Rooms, Covent Gardens, London

CAMBRIDGE, Mass. – October 30, 2008 – EveryZing, a pioneer in universal search and vSEO and the media industry’s go-to solution for tapping the $4BB online video opportunity, announced today that CEO Tom Wilde will present at the Search Engine Marketing (SMX) London conference on the panel “Search 3.0: Video Search & Blended Results.” The conference will be held November 4-5, 2008 at the New Connaught Rooms in Covent Gardens, London.

During the panel, Wilde will discuss how consumers expect and demand a single search box experience that delivers universal search across text and video, and how companies that understand and can meet this demand will ultimately be the ones that are successful online. Wilde will also highlight how for video content to be easily discoverable, the content within the files must be searchable in order to optimize its SEO and to drive organic traffic directly back to a company’s site. Wilde will additionally explain how EveryZing’s pedigreed speech-to-text technology and core products are helping companies leverage their audio and video assets on the Web to increase exposure and access to their content.

The panel will be moderated by Chris Sherman, editor of Search Engine Land and SMX conference organizer, and will examine how video and image content is being blended into the main results of major search engines. The panel will also provide tips on increasing the odds that your content appears on the first page of search results.

Who: Tom Wilde, CEO of EveryZing

What: SMX London panel “Search 3.0: Video Search & Blended Results”

Where: New Connaught Rooms
61 – 65 Great Queen Street
Covent Gardens, London

When: Wednesday, November 5, 2008 at 1:15 p.m. GMT

More Info: http://searchmarketingexpo.com/london

To arrange an interview with Tom at SMX London or for more information, email Katie Judd at kjudd@racepointgroup.com.

About EveryZing

Based in Cambridge, Mass., EveryZing is a pioneer in next-generation universal search and video search engine optimization (“vSEO”) technologies. EveryZing was originally founded by BBN Technologies, creators of the email @ symbol. The company’s core intellectual property and capabilities include speech-to-text technology and natural language processing. With the only technology that delivers full-text output from online digital files, EveryZing enables its customers to capitalize on the $4 billion online video advertising market. For more information visit www.everyzing.com

The Kelsey Group has recently put out a new report, “Online Video: A New Local Advertising Paradigm.” This report is the latest in the Kelsey Group’s User View study—a study that tracks user behavior, with a focus on the shifting consumer usage of traditional and online information sources to find local businesses. One of the more significant findings in the study is that nearly 60% of adult consumers say they watch online video and more than half of these users engage in a repose activity–they visit a Web site, go to a physical location or make a related purchase. This high level of consumer activity in response to online video makes it a good medium for small businesses, particularly when compared with other forms of online performance-based marketing such as pay-per-click.

“Online Video: A New Local Advertising Paradigm” suggests that video advertising combines the “traditional strengths of pull-based directional marketing, the Internet’s targeting capabilities, and the emotional and dramatic power of television.” PR Newswire adds that, given what we know about the demographics of broadband users, the online audience these ads reach have a high likelihood of being well-educated, affluent and as such, “more likely to engage in pull-based content retrieval.” Yet companies and advertisers are still experimenting when it come to online video. Michael Boland of the Kelsey Group contends:

Content generation, licensing, search and monetization all represent big question marks in the embryonic market sector, and we are in a “wild west” phase of experimentation on all fronts.

The Kelsey Group report concludes that while challenges remain and, presumably, some benefits are not yet evident, “online video shows the potential to be a considerably powerful medium and the next must-have format in local directional advertising.”