RAMP-The Content Optimization Company

EveryZing CEO Tom Wilde recently spoke on the show Online Marketing with RSS Ray, a weekly Internet talk radio show that brings advice and information from world-class online marketing experts to listeners. The show covers many topics including online marketing, blogging, podcasting, videocasting, and RSS plus social networking.

Tom talked with the host about how EveryZing works for content providers and consumers as powerful search and publishing solution. Listen to the show here or at everyzing.com. You can also visit the RSS Ray blog.

After years of slow albeit steady growth, the number of those enjoying and creating podcasts is taking off. According to a report on podcastingnews.com, the audience for podcasts has grown 18% in the past year and furthermore, awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007.

And just in case you’re one of the 63% who is still in the dark or a little fuzzy on the term, wikipedia has a comprehensive explanation.

With this good news, I figured I would share some tips for those who are interested in getting into podcasting:

• How to create your podcast – So you have an idea for a podcast, but really no clue as to the resources needed to produce or host it online. Check out our Podcasting 101 section by our in-house podcasting guru, Henry Houh for a thorough tutorial.
• Naming your podcast – When naming your podcast you want to be careful to be concise and avoid redundancy. People who are searching for your podcast generally know that it is a podcast and therefore placing the term in the title is a big waste of space. Also, you should note that placing a web address as your title can be pretty confusing and doesn’t look so nice to searchers.
Example of good podcast titles: Southwestern Florida Real-Estate, Bob Mackey Celebrity Interviews
and the bad: The Real Estate Podcast, celebrityinterviews.com
• Meta-data: Describing and tagging your podcast – When creating a description for the meta-data associated with your podcast be clear and keep it short. Listeners want a brief overview of what they’re about to hear, not a novel. Also, many are tempted to associate a large number of tags with their podcast in hopes of popping up in a larger number of searches and directories. While you may be successful in this endeavor, you will undoubtedly also succeed in annoying listeners who aren’t looking for your podcast and making podcast search less effective in general.
• Letting others find your podcast – Once you create an RSS feed for your podcast register it with PodZinger! It’s quick and simple and will allow all of our users to find your podcast. Also, through our sign-up page, you can create your very own customized html search box to enable easy search of your podcast from your site.