Local websites are an important source of news, information, and resources for local communities. Users relate to local websites at a more personal level given its relevance to their local communities and immediacy to their daily lives. From local politics, to neighborhood and local events, to weather conditions and school closings, to information about local businesses, local websites serve broad and important role as an information resource to communities and local businesses.
It is therefore imperative that local websites are able to provide the most current information to their communities and at the same time allow users to get a highly personalized experience tailored to their needs from their local websites. Giving users relevant information, and making it easily discoverable through search engines and site search is a necessary pre-requisite for local sites.
RAMP Content Optimization platform and solutions provides local websites the ability to provide dynamic updates to their communities, and at the same time present content in a way that is both easily discovered and provides effective engagement, whether the content is text, audio, video or images. Such content optimization also makes the local websites highly effective advertising outlets for local businesses.
