Boston.com Case Study

BostoncomBostoncomAbout – The online home of The Boston Globe, Boston.com is one of the most visited regional portals in the country, receiving more than 4million unique visitors each month.
Goals – Enrich site with original and syndicated companion multimedia content with high discovery and engagement for such content ala “Related Video” features.
Challenges – Creating contextual links to video and non video content in a dynamic high content volume publishing environment, and driving video consumption through relevant recommendations.
Result – The RAMP deployment with Boston.com has led to a surge in stream-starts over the past 24 months.  This stems from RAMP:workflow core ability to create meaningful and relevant metadata for multimedia content that is incorporated in RAMPdiscover and RAMPengage to drive organic audience development from Google, Yahoo!, and Bing, and strengthen content consumption for site visitors.  Through use of RAMP automated solutions, content publishing and integration is performed without the need for additional headcount and, RAMP platform-approach to the enterprise has enabled Boston.com to gain further value from other technology partners, such as BrightCove.

Bostoncom

About – The online home of The Boston Globe, Boston.com is one of the most visited regional portals in the country, receiving more than 4million unique visitors each month.

Goals – Enrich site with original and syndicated companion multimedia content with high discovery and engagement for such content ala “Related Video” features.

Challenges – Creating contextual links to video and non video content in a dynamic high content volume publishing environment, and driving video consumption through relevant recommendations.

Result – The RAMP deployment with Boston.com has led to a surge in stream-starts over the past 24 months.  This stems from RAMP:workflow core ability to create meaningful and relevant metadata for multimedia content that is incorporated in RAMPdiscover and RAMPengage to drive organic audience development from Google, Yahoo!, and Bing, and strengthen content consumption for site visitors.  Through use of RAMP automated solutions, content publishing and integration is performed without the need for additional headcount and, RAMP platform-approach to the enterprise has enabled Boston.com to gain further value from other technology partners, such as BrightCove.

 
 

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  • Along with dropping the pod from its name, which is interesting in and of itself, EveryZing is taking strategy of providing media indexing tools to content owners rather than global media search to its consumers. That’s the opposite tact of competitors…
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    Liz Gannes, NewTeeVee.com
    ...RAMP (EveryZing) is taking strategy of providing media indexing tools to content owners rather than global media search to its consumers. That’s the opposite tact of competitors… - Liz Gannes, NewTeeVee.com