News as an industry has been revolutionized since the advent of the web. Not only is news available in real time, but the sources of news have burgeoned to the citizen reporter with a camera phone or a Twitter account. Commercial news publishers are similarly expected to provide real time news coverage via online news outlets. While the amount of news available to online users is exploding, users also need the ability to manage all this information – find what they need easily, get aggregated viewpoints on topics such as politics in one place, efficiently navigate the maze and abundance of information in a convenient and user friendly way. Publishers need to therefore publish news that enables effective discovery and engagement as a way to increase monetization potential, whether that is through subscriptions, advertising or other means.
With the advent of online video, news can be a primary beneficiary of online video by seamlessly augmenting news with video coverage. Video viewing also drives high value advertising inventory for news websites.
At the same time, such explosion of new content, dynamic and real time publishing requirements, and increased usability considerations cannot come at a high publishing cost that neutralizes monetization opportunities.
RAMP Content Optimization platform and solutions are leading the way how online news outlets provide users the most effective experience and availability of news through discovery on search engines or site search; engagement by aggregating news by logical topics and landing pages; and navigational capabilities within video and audio using transcripts and rich media player capabilities. For publishers, RAMP provides the ability to create efficient and intelligent workflows using information parsing and metadata creation for all types of content that allows dynamic publishing while curtailing publishing costs.
