Meredith Case Study

Meredith
MeredithAbout – One of the nations leading media and marketing companies with business centered on magazine and book publishing, television broadcasting, integrated marketing and interactive media, with brand names such as Better Homes and Gardens, Fitness, and Parents.
Goals – Extend its core brands and multi-format content including articles, videos and slide shows to the web while providing unique experiences associated with its different properties starting with Better Homes and Gardens (BHG).
Challenges – Rationalizing content across multiple sites and content sources while providing relevance and discovery to drive engagement.
Result – By performing a deep analysis of BHG content, RAMPdiscover solutions identified and published over 500 relevant topic pages without the benefit of an existing taxonomy in just a couple of weeks.  In order to promote the Topic Pages to BHG’s user base and improve the web search efficacy of the implementation, Meredith employed RAMPworkflow to analyze text content from across all BHG network sites and place inline links to RAMP powered Topic Pages on relevant article pages.  This resulted in over 7,000 links to the Topic Pages form the BHG network and over 1,000 inbound links from third-party sites.  With links playing a key role in Google’s ranking algorithm, RAMPworkflow and RAMPdiscover  enabled BHG to gain top-10 ranking in search results fog targeted keywords in a short amount of time.
Since the launch of Topic Pages on BHG, Meredith has used the RAMP solutions for two other projects.  Better.tv was established as a destination for all BHG video content.  Along with Brightcove, RAMPworkflow creates transcripts and relevant metadata for video content that is used with RAMPdiscover to publish search engine friendly video landing pages and RAMPengage to allow visitors to keyword search for video and jump-to specific passages of interest based on the spoken word inside the video.  Similarly, Meredith’s FitnessMagazine.com integrates RAMP solution suite across the video publishing pipeline for transcript creation, content tagging, video SEO, and video site search. Partnering with RAMP has enabled Meredith to advance their strategic roadmap in a cost efficient manner.  The automation behind RAMP makes core editorial and web production tasks more efficient and scalable, allowing Meredith to improve productivity and achieve business goals without incurring additional headcount.

About – Meredith is one of the nations leading media and marketing companies with business centered on magazine and book publishing, television broadcasting, integrated marketing and interactive media, with brand names such as Better Homes and Gardens, Fitness, and Parents.

Goals – Extend its core brands and multi-format content including articles, videos and slide shows to the web while providing unique experiences associated with its different properties starting with Better Homes and Gardens (BHG).

Challenges – Rationalizing content across multiple sites and content sources while providing relevance and discovery to drive engagement.

Result – By performing a deep analysis of BHG content, RAMPdiscover solutions identified and published over 500 relevant topic pages without the benefit of an existing taxonomy in just a couple of weeks.  In order to promote the Topic Pages to BHG’s user base and improve the web search efficacy of the implementation, Meredith employed RAMPworkflow to analyze text content from across all BHG network sites and place inline links to RAMP powered Topic Pages on relevant article pages.  This resulted in over 7,000 links to the Topic Pages form the BHG network and over 1,000 inbound links from third-party sites.  With links playing a key role in Google’s ranking algorithm, RAMPworkflow and RAMPdiscover  enabled BHG to gain top-10 ranking in search results fog targeted keywords in a short amount of time.

Since the launch of Topic Pages on BHG, Meredith has used the RAMP solutions for two other projects.  Better.tv was established as a destination for all BHG video content.  Along with Brightcove, RAMPworkflow creates transcripts and relevant metadata for video content that is used with RAMPdiscover to publish search engine friendly video landing pages and RAMPengage to allow visitors to keyword search for video and jump-to specific passages of interest based on the spoken word inside the video.  Similarly, Meredith’s FitnessMagazine.com integrates RAMP solution suite across the video publishing pipeline for transcript creation, content tagging, video SEO, and video site search. Partnering with RAMP has enabled Meredith to advance their strategic roadmap in a cost efficient manner.  The automation behind RAMP makes core editorial and web production tasks more efficient and scalable, allowing Meredith to improve productivity and achieve business goals without incurring additional headcount.

 
 

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  • Media companies are recognizing the need to better merchandise their online assets. At the core of this is enhanced search and discovery for audio and video content to generate consumption and therefore unlock the advertising opportunity.
    ”
    Anton Denisov, Yankee Group
    Media companies are recognizing the need to better merchandise their online assets. At the core of this is enhanced search and discovery for audio and video content to generate consumption and therefore unlock the advertising opportunity. -  Anton Denisov, Yankee Group