Sports coverage has primarily been a function of limited media inventory before the Internet. Not surprisingly then, sports has been one of the primary beneficiaries of online content. With the advent of online video, sports video coverage has exploded. With events like March Madness and 2009 Beijing Olympics setting records for Internet video traffic, today sports enthusiasts have options to not only view but also participate in their favorite sporting events from anywhere in the world. Obscure events, sports and leagues that did not merit coverage in traditional media have a place on the web, and sports websites are mushrooming. At the same time, major sporting events have expanded behind the scenes coverage, archived programming and playoffs and other coverage that was not possible before.
Like any explosion of content and user base, the demands on sports publishers to dynamically publish content while catering to the specific requirements of a large yet diversified user base, and at the same time managing costs and maximizing the monetization potential of their content is perhaps the most pressing of any content category on the web.
RAMP Content Optimization platform and solutions are leading the way how online sports programming is changing the way sports fans engage with their favorite sports, teams and players. Using RAMP, publishers provide sports fans the most effective experience and availability of sports programming through discovery on search engines or site search; engagement by aggregating sports news and information by logical topics and landing pages for league, teams, or players; and navigational capabilities within video and audio using transcripts and rich media player capabilities. For sports publishers, RAMP provides the ability to create efficient and intelligent workflows using information parsing and metadata creation for all types of content that allows dynamic publishing while curtailing publishing costs.
