About – WEEI is the country’s highest rated sports talk radio station, and home to some the radio’s most distinguished brands and recognized personalities.
Goals – Broaden audience beyond New England radio using the web as an on demand platform
Challenges – Draw radio audiences to web podcasts through a highly personalized and relevant discovery and engagement model.
Result – The impact that RAMP has made on site usability, engagement, and audience development for WEEI has been impressive. Thousands of Topic Pages and Media Landing Pages showcasing WEEI’s podcast content have been published to the site and indexed by Google, Yahoo!, and Bing, resulting in global audience growth. Each published page is accompanied by a suite of social bookmarking and viral sharing features, further building audience and enhancing search engine optimization. Once on the WEEI site, visitors can perform a simple keyword search and instantly access on-demand audio and video, blog, and article content and narrow results by content type, relevance, and publication date or chose to download content directly to their iTunes player. RAMP powered navigation widgets allow visitors to explore content by popularity, show series, and teams making the most sought after content available from every page on the site. Lastly, through RAMP syndication features, WEEI content is easily integrated into other third party sites, such as Boston.com, the website for the Boston Globe. The revamped site powered by RAMP offers powerful discovery tools, enabling a truly personalized content consumption experience and has provided WEEI with an efficient online operation that allows it another channel to service its listener base through.
About – WEEI is the country’s highest rated sports talk radio station, and home to some the radio’s most distinguished brands and recognized personalities.
Goals – Broaden audience beyond New England radio using the web as an on demand platform
Challenges – Draw radio audiences to web podcasts through a highly personalized and relevant discovery and engagement model.
Result – The impact that RAMP has made on site usability, engagement, and audience development for WEEI has been impressive. Thousands of Topic Pages and Media Landing Pages showcasing WEEI’s podcast content have been published to the site and indexed by Google, Yahoo!, and Bing, resulting in global audience growth. Each published page is accompanied by a suite of social bookmarking and viral sharing features, further building audience and enhancing search engine optimization. Once on the WEEI site, visitors can perform a simple keyword search and instantly access on-demand audio and video, blog, and article content and narrow results by content type, relevance, and publication date or chose to download content directly to their iTunes player. RAMP powered navigation widgets allow visitors to explore content by popularity, show series, and teams making the most sought after content available from every page on the site. Lastly, through RAMP syndication features, WEEI content is easily integrated into other third party sites, such as Boston.com, the website for the Boston Globe. The revamped site powered by RAMP offers powerful discovery tools, enabling a truly personalized content consumption experience and has provided WEEI with an efficient online operation that allows it another channel to service its listener base through.
