RAMP-The Content Optimization Company

Web publishers increasingly are also becoming video publishers.  Today websites without video are lagging a major market trend and competitive focus.  Within this larger trend, web publishing requires rich treatment of video in keeping with the usability and interactivity that makes the web a unique medium for publishing and usability.  Video should also be integrated with other content so that user experiences are based on their search and browsing behavior regardless of the type of content.  For example, users searching on a specific keyword should discover all relevant content matched with high precision to their intent in searching rather than be limited to text, audio or video.  Additionally, the content should be optimized so that content such as audio and video that is opaque to text based searches for most part is made searchable both on search engines and on publishers’ sites, and at par with text based content.  RAMP Content Optimization is giving web publishers the ability to integrate rich media with highly improved discovery and engagement capabilities for their content while advancing publishers’ revenue and business models.