Video Search Critical to Brands’ Video Efforts

At last week’s Beet Retreat, which was a gathering of online video stakeholders, Stephanie Sarofian, senior VP and managing director at Digitas made some interesting points around the role of video search in terms of content discovery and engagement, specifically as it relates to brand advertisers’ ability to get their content found.  She make the point that brands are turning to video to convey more complex, detailed brand messages, which puts a spotlight on ensuring the content can be found.  She references audio indexing and natural language as key approaches (well who can argue with that!).  See it here: