Ramp.com

The Web’s First Video SEO Solution

ezSEO 2.0 is the Web’s first comprehensive publishing solution for connecting all of your site content (text, image, audio and video) to the major Web search engines – Google, Yahoo, MSN and others. EveryZing’s patented MediaCloud™ technology analyzes every piece of content from your site and creates a rich layer of metadata, which is then pumped into EveryZing’s proprietary publishing system to create search engine friendly topic and landing pages as part of your site. The metadata generated can also be used to create contextual targeting for any ad serving environment, including text, display or in-stream. With ezSEO, editorial and publishing costs are dramatically reduced, while simultaneously expanding your advertising inventory.

Making multimedia “discoverable”

EveryZing’s ezSEO solution works automatically, “behind the scenes” of your Web site, to surface your content in a manner that search engines can see, and consumers can then discover. This way, all of your content becomes part of the multi-billion dollar search economy. Keys to ezSEO include:

• Patented comprehensive metadata production >

  EveryZing’s MediaCloud™ technology automatically extracts the keywords, topics and other information from your Web content, leveraging our unequaled ability to analyze the content of audio and video files. This ensures that whenever a consumer searches a term or phrase that relates to any content on your site, the search results point directly to the relevant article, podcast, image or video.

• Proprietary content analysis and scalable “topic” publishing >

  ezSEO automatically and continuously “learns” what your content is about and optimizes the new pages published to your site in real time to ensure best results within all major search engines. EveryZing’s proprietary natural language processing technology identifies key terms, concepts, people, places and other valuable entities to create automatic “tags” and “topics” for your content, reducing editorial expense and expanding the amount of content that can be discovered on your site. In addition, all of the layout and content on your topic pages can be managed within EveryZing’s award-winning RAMP™ console.

• Contextual “widget” publishing capabilities >

  ezSEO includes a full set of content “widgets” that can be customized and embedded across your site to drive additional site engagement and consumption. All widgets can feature content by channel, keyword or specific episode, and can also be targeted contextually using the contents of the page to automatically find related content. All widgets feature customizable skinning to match the look and feel of your site.

ezSEO INTEGRATION: All Gain, No Pain

ezSEO is built on EveryZing’s proprietary and patented core technology and is delivered as a hosted software-as-a-service (SaaS) solution. EveryZing can handle everything, delivering completely built out templates to your specification. ezSEO can be deployed on your site via either rich API’s or full HTML-hosted publishing. Our turn-key solution means you can be up and running in a matter of weeks with no effort required from your tech teams.

Features	Benefits
• Full customization of all published pages including custom headers, footers, color schemes, and layout.	• The ezSEO solution provides a seamless experience for your end users and the major web crawlers, conveying the full effect of your brand and user experience.
• Ability to publish all pages to a sub-domain of your designation with dynamic URL management.	• Content is automatically and continuously published using SEO best practices.
• Ability to include custom web analytics tags and ad tags for integration with your existing infrastructure and platforms.	• Leverage all of your existing infrastructure investments.
• Automatic generation of key entities and concepts for each piece of media.	• Automatic “tagging” of your content compliments and extends your existing editorial workflow.
• Time-stamped full text output of audio and video content for navigation within every piece of media.	• Enables ezSEO’s patented “jump to” functionality to enhance the end user experience and drive site engagement.
• Automatic identification of key “topics” within your content collection for the publishing of SEO friendly directory pages.	• Delivers a continuous program that reacts to changes in your content and maximizes the SEO opportunity.
• Related content presentation.	• Automatically presents additional content to your users relevant to their interests to drive additional consumption.