Content discovery is at the heart of a successful audience development strategy. Whether users discover content using search engines such as Google, Yahoo, Bing, and others, or discover content on your site via social media, your ability to drive discovery of your content is critical to increasing audience metrics that further drive monetization. Rich media such as video, audio and images are especially opaque to web discovery without the use of advanced techniques provided by RAMP.
As the amount of content continues to explode on the web and content publishing becomes a dynamic, almost 24×7 activity, traditional manual approaches to brute force SEO solutions are soon becoming both ineffective and vastly expensive. RAMP holds the key to the future of discovery of your digital content, regardless of whether the content is video, audio, text or images, and whether the content is original or syndicated.
Key Applications:
Universal SEO: RAMP’s patent-pending SEO features indexes all of your content, and using our natural language processing technology “discovers” key topics within your content catalog automatically and continuously. These topics are then matched against keyterms being searched for on the Web and on your site and then published as SEO-friendly index pages, dynamically populated by the most relevant content to ensure the content is optimized to rank in the major search engines across the Web such as Google and Bing.
Video SEO: Video SEO has emerged as one of the most difficult SEO challenges in the market. With the dominance of text as the primary means of indexing across the major search engines such as Google, Yahoo and Bing, video is at a distinct disadvantage due to the paucity of text and tags associated with videos. In addition, videos are produced with flash and other binary formats which can’t be deciphered by the major search engines. RAMP has developed a patent-pending approach to Video SEO, which combines our unique ability to generate rich transcripts and tags using our MediaCloud core technology, and then organizing and publishing your video catalog into SEO-friendly topic and landing pages.
Social Discovery
The most advanced content optimization application for social media, RAMP Social Publishing Framework (“SPF”) is supported on RAMP’s award winning Content Optimization platform and extends these capabilities to social networks, with Facebook being the first supported social networking platform. RAMP SPF provides turnkey integration of the full suite of Facebook’s publisher API’s, and enables the Web’s top publishers to tap into Facebook’s 350MM global user base. RAMP SPF provides the following key capabilities to major online publishers for social media enablement:
- Full integration of Facebook content sharing across RAMP’s award-winning integrated topic page publishing solution, RAMP:discover
- Integrated Facebook commenting to leverage Facebook’s 350MM global user base and drive increased site activity at minimal cost
- Integrated, bi-directional content sharing between a publishers user base and the Facebook user base to maximize social content referrals
- A full suite of RAMP social widgets that can be deployed across a publisher’s entire site to display Facebook user activity for the publisher’s content on a real time continuous basis.
- RAMP SPF analytics to assist publishers in analyzing social discovery to direct editorial and publishing efforts.
