RAMP:discover

Content discovery is at the heart of a successful audience development strategy.   Whether users discover content using search engines such as Google, Yahoo, Bing, and others, or discover content on your site via social media, your ability to drive discovery of your content is critical to increasing audience metrics that further drive monetization.  Rich media such as video, audio and images are especially opaque to web discovery without the use of advanced techniques provided by RAMP.

As the amount of content continues to explode on the web and content publishing becomes a dynamic, almost 24×7 activity, traditional manual approaches to brute force SEO solutions are soon becoming both ineffective and vastly expensive.  RAMP holds the key to the future of discovery of your digital content, regardless of whether the content is video, audio, text or images, and whether the content is original or syndicated.

Key Applications:

Universal SEO: RAMP’s patent-pending SEO features indexes all of your content, and using our natural language processing technology “discovers” key topics within your content catalog automatically and continuously. These topics are then matched against keyterms being searched for on the Web and on your site and then published as SEO-friendly index pages, dynamically populated by the most relevant content to ensure the content is optimized to rank in the major search engines across the Web such as Google and Bing.

Video SEO: Video SEO has emerged as one of the most difficult SEO challenges in the market.  With the dominance of text as the primary means of indexing across the major search engines such as Google, Yahoo and Bing, video is at a distinct disadvantage due to the paucity of text and tags associated with videos.  In addition, videos are produced with flash and other binary formats which can’t be deciphered by the major search engines.  RAMP has developed a patent-pending approach to Video SEO, which combines our unique ability to generate rich transcripts and tags using our MediaCloud core technology, and then organizing and publishing your video catalog into SEO-friendly topic and landing pages.

     
     

    6 Core Benefits

    • Advanced semantic technologies and natural language processing for content optimization with advanced search and discovery capabilities
    • Dynamic SEO and Site Search capabilities implemented through automated topic indices and pages
    • Dynamic publishing updates and SEO using empirical user data and search and browsing behavior
    • Discovery applications for supporting different publishing, syndication and advertising business models
    • Integrated search and discovery features enabled across all content types – audio, video, text and images – for SEO and Site Search
    • Social media integration and integration with existing publishing systems

    Press Releases

    Testimonials

    • Media companies are recognizing the need to better merchandise their online assets. At the core of this is enhanced search and discovery for audio and video content to generate consumption and therefore unlock the advertising opportunity.
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      Anton Denisov, Yankee Group
      Media companies are recognizing the need to better merchandise their online assets. At the core of this is enhanced search and discovery for audio and video content to generate consumption and therefore unlock the advertising opportunity. -  Anton Denisov, Yankee Group