Site engagement is at the core of content monetization strategies. While discovery increases your audience size, engagement increases the total consumption of your content, which directly impacts the audience metrics important to advertisers.
RAMP:engage makes content presentation highly contextual to users’ search and browsing behavior through the industry’s most comprehensive and effective site search solution, including indexing and presentation of all content formats-audio, video, text, and image.
RAMP:engage delivers blended, federated, and faceted search experiences and drives proven increases in both total unique visitors and pageviews per session. Further, RAMP:engage enables contextual content recommendations in the form of widgets and other integrations.
For video and audio content, RAMP makes possible the most advanced search experience on the Web. RAMP’s core MediaCloud technology enables the creation of time stamped tags and transcripts for every media file, which is then presented within the search results such that users can see where their keyword appears in the clip, and further enabling them to “jump-to” the precise moment in the clip directly from the search results page. Additionally, RAMP’s MetaPlayer technology enables users to search within a video, navigate videos using tags and scenes, and create custom clips for embedding and sharing across social media sites.
Key Applications:
Universal Site Search: RAMP’s “universal” site search ensures that all of your content can be easily and quickly found, regardless of its format. Audio, video, text and image content is seamlessly blended into the search results, with complete editorial control over a variety of relevancy controls.
Video Search: One of the more challenging problems in search today, RAMP’s advanced metadata creation capabilities means that every video you produce can be fully indexed from our proprietary video transcription and tagging capability. Users are able to easily see their search term in context and “jump-to” the precise moment in the video where the term appears. Using RAMP’s MetaPlayer technology, users are also able to search within the video using simple keyword search, and navigate the video using time-stamped tags and thumbnails.
MetaPlayer: RAMP’s MetaPlayer technology is a chromeless video player that easily integrates with 3rd party video CMS backends such as BrightCove and thePlatform. MetaPlayer integrates all of the rich metadata from a video clip and enables the Web’s only true “lean-forward” video experience including search within the clip, tag-based navigation, and scene-based navigation. The features drive increased engagement and video streams.
Contextual Content Recommendations: RAMP’s sophisticated natural language processing ensures that users are exposed to all of your relevant content as they search and browse your site. Through both keyword driven contextual content “widgets”, and inline keyword markup, related audio, video, text and image content can be dynamically presented to users, along with related topics.
