Contextually Driven Related Content
Metadata is the key to delivering the next-generation video experience. MetaPlayer takes advantage of RAMP’s patented MediaCloud® technology to create high-quality, time-coded metadata, including transcripts, tags, scenes, and more. This metadata becomes part of the user experience, enabling contextually driven related content and advertising, dramatically increasing user engagement, streams per session, and advertising recall.
"Search-Within" Video Search
Finding specific content within a video is difficult; and 80% of the time, users abandon the effort. MetaPlayer’s “search-within” feature solves this problem. With MetaPlayer, viewers can search the time-coded metatdata of the video and easily see all the mentions that match their query. Using MetaPlayer’s search-within feature, viewers are 5X more likely to watch at least one additional video per session.
Time-coded Tags & Interactive Transcripts with "Jump-to" Navigation
With MetaPlayer, search is just one of the many ways viewers can interact with your content. MetaPlayer also presents time-coded “Jump-to” tags and interactive transcripts to allow your viewers to engage with your content. Jump-to tags allow your viewers to clearly see the key terms and phrases and jump-to those spots in the video. Interactive transcripts allow the view to see the entire transcript of the video and use the text as navigation.
Video as a medium is inherently social, but often what viewers want to share is just a scene or quote from within the broader video. MetaPlayer’s social sharing feature makes this simple and intuitive. Using the interactive transcript as a guide, viewers can clip out their favorite quote and share the text and time-code with friends. This removes the tedious work of writing additional notes to indicate when to start the video – just one click and the specific content is shared.
Flash/HTML5 Player Integrations
Contextual Video Experiences
Deliver dynamic related content during the viewer's experience. Optional, customizable, large time-synchronized “cards” to enhance the viewing experience. Cue related content or relevant ads from time-stamped metadata in and around the viewing experience. Fully integrated with MetaQ, broad-based rules for what to show when can be controlled by non-technical editorial staff without any IT involvement.
Mobile & Second Screen
Mobile & Second Screen Consumer viewing habits are changing rapidly. Already, mobile video is overtaking desktop viewing and there’s no reason to expect this trend to slow. MetaPlayer has been designed from the start with mobile in mind, bringing to smartphones and tablets all of its metadata-driven features, synchronized related content, ad integrations, search within and jump-to tags. MetaPlayer can be used to deliver metadata-driven features along with the video on mobile devices or as a synchronized second screen experience while consumers watch traditional TV.