MetaQ is where all of the metadata generated by MediaCloud is indexed. As a result, it delivers search capabilities and a rules-based “matching engine” to deliver contextually relevant related content and advertising aligned with the video. This helps keeps users engaged by serving relevant related content based on the point-in-time in the video.
MetaQ acts like an ad server for your content, delivering the most relevant content at the exact moment when an end-user is ready to engage in the next action. This rules-based engine delivers related content experiences, recommendations, and advertising synchronized to the timeline in a digital video. A powerful, yet simple-to-use interface allows non-technical editors to build broad meaning-based rules both across video collections, as well as at the individual video level. Utilizing RAMP’s unique technology in search, speech-to-text and natural language processing, the MetaQ engine makes delivering synchronized video experiences simple and cost effective.
Search & Related Content Indexing
Without deep tagging and indexing, it can be a real challenge for your end-users to discover your content or for your content to be surfaced in a synchronized experience. To address this challenge, RAMP’s MetaQ indexes of all your assets – text, video, audio or images – delivering a universal search experience which is unparalleled in its sophistication. Built using RAMP’s core IP in speech-to-text and Natural Language Processing, the MetaQ Search Engine is able to understand the meaning of all media assets down to the individual frames, and provide the most fully integrated search and related content experience on the market today.
Meaning-based Rules Deliver ROI
With MetaQ, engaging experiences can be set up across all your video through a simple, easy-to-use interface. Editors can express rules that are broadly applicable across many videos, and RAMP does the rest – automatically matching related content to the context of the video and synchronizing the experience. The ROI is immediate, with increases in stream starts, time on site, and click-through rate. This increased engagement goes beyond watching video and extends into all of the interactions end-users have with your content, including searching, viewing slideshows, listening to audio clips and reading text articles.
End-users interact with your content in multiple contexts - from browsing to searching and more - and MetaQ can be used to drive engagement in in each of them. For example, MetaQ can be leveraged to drive engagement on video by delivering related content synchronized to the timeline. But MetaQ can also be used to promote content as end-users search or even when they are reading a text article. For each context, MetaQ is aware of the context and optimizes delivery of relevant content, driving engagement in significant ways.
Granular Control, Editorial Override
While broad-based rules are simple to set up and powerful, RAMP understands that editors require full control over every experience. That is why MetaQ allows all rules to be set at any level: across all videos, a collection of videos, or even a single video. Control what is happening in an individual video by turning off that rule for that video. And manage a single video and control what is happening at a point on the timeline.
APIs & SDK
RAMP believes that innovation happens when customers have easy-to-use tools to build great experiences. With RAMP’s APIs and SDKs, developers can independently create their own new video experiences. Integrations with third-party APIs, ad servers, and content sources opens up unlimited possibilities for enriching the user experience, and to ensure continual innovation, RAMP has open sourced the MetaPlayer Framework and supports the popcorn.js initiative from Mozilla.